Senior CRM Manager

JR United Kingdom; Kingston upon Hull; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading iGaming operator seeks a Senior CRM Manager to develop player retention and engagement strategies. This remote position requires extensive CRM experience, particularly in managing multi-channel campaigns to enhance player value and reduce churn. The successful candidate will play a crucial role in optimizing campaigns using sophisticated CRM tools.

Qualifications

• Proven track record in managing multi-channel CRM campaigns.
• Experience in a high-volume B2C environment (iGaming preferred).
• Hands-on experience with CRM platforms and analytics dashboards.

Responsibilities

• Lead the development and execution of player retention and engagement strategies.
• Manage automated and ad-hoc CRM campaigns for onboarding and retention.
• Collaborate with data and content teams to align messaging and offers.

Skills

Retention Metrics

CRM Strategy Development

Campaign Management

Data Analysis

Education

3+ years of CRM experience

Tools

Xtremepush

Optimove

Job description

Social network you want to login/join with:

Senior CRM Manager, Kingston upon Hull, East Yorkshire

Client:

BettingJobs

Location:

Kingston upon Hull, East Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

BettingJobs is working with an exciting new iGaming operator seeking to expand their team with the addition of a Senior CRM Manager.

This role is remote from UK, Dubai, or Malta under a full-time B2B contractor agreement. Experience within a startup environment and using Xtremepush is essential.

Job Overview

As Senior CRM Manager, you will lead the development and execution of player retention and engagement strategies across email, SMS, onsite messaging, and push notifications. You will play a crucial role in driving player value, reducing churn, and enhancing lifetime value (LTV) through personalized and automated CRM journeys.

Key Responsibilities

• Develop and own the CRM strategy and roadmap, including segmentation, lifecycle flows, and campaign planning.
• Manage and optimize automated and ad-hoc campaigns for onboarding, reactivation, retention, and VIP detection.
• Design A/B tests, analyze performance metrics (CTR, open rates, conversion, ROI), and continuously improve campaigns.
• Collaborate with data, product, customer support, and content teams to align messaging and offers with player behavior and business goals.
• Own CRM tools and platforms (such as Optimove, Xtremepush, etc.) and ensure campaigns are delivered on time and error-free.
• Monitor player activity and trigger personalized communications based on user behavior, preferences, and lifecycle stage.

Qualifications Needed

• 3+ years of CRM experience in iGaming or a high-volume B2C environment.
• Proven track record in managing multi-channel CRM campaigns with strong performance results.
• Deep understanding of player behavior, retention metrics, and LTV drivers in casino/sportsbook verticals.
• Hands-on experience with CRM platforms, campaign builders, and analytics dashboards.
• Experience with bonus mechanics, segmentation, and promotional calendars.