Senior CRM Manager

ITV; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Manager to lead their team in delivering impactful marketing strategies. This role involves operational planning and execution of CRM activities, ensuring alignment with business objectives while fostering a collaborative team culture. You'll have the opportunity to mentor a talented team, drive innovative data-driven marketing initiatives, and influence creative assets across various channels. If you thrive in a fast-paced environment and are passionate about CRM, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven success in CRM with multiple stakeholders in complex businesses.
• Strong leadership skills and experience in managing teams.

Responsibilities

• Lead the CRM team to deliver marketing outcomes aligned with business objectives.
• Monitor CRM activity effectiveness and guide the team towards optimization.

Skills

CRM Management

Stakeholder Management

Data Interpretation

Leadership

Communication Skills

Job description

Workplace: London, White City - expectation is at least 2 days in the office.

The role

This role is responsible for operational planning and delivery of CRM activity for ITV’s targeted owned media channels.

Main responsibilities

• Lead the team of CRM executives to deliver against marketing outcomes, reflecting the wider media strategy and supporting ITV business objectives
• Ensure the overall CRM plan is integrated and appropriately planned for the audience and outcomes across different types of activity
• Support and coach a team of direct reports, facilitating their growth and fostering a collaborative team culture
• Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity
• Work with the Insights and Conversion teams, and the wider CRM and Media team, to develop an effective audience and targeting approach.
• Monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs
• Feed learnings from CRM activity back into the the media strategy team in order to keep the strategy reflective of our latest insight
• Act as a key point of operational escalation for the CRM team and its stakeholders (Marketing, Media, Creative, Product, Privacy)
• Influence the creative teams to deliver assets for use in CRM that perform across the various channels.
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media.
• Ensure all CRM is high quality, taking ownership and where needed, and providing feedback to the team.
• Ensure all targeted owned media activity is in line with legal and privacy guidance and regulations.

Skills you’ll need (minimum criteria)

• CRM professional with a proven success working with multiple stakeholders in complex businesses.
• Highly experienced in planning, executing and optimising CRM.
• Proven experience in line managing individuals or small teams, with a track record of developing and supporting direct reports.
• Strong communication skills with the ability to build strong relationships across a range of business areas.
• Strong leadership skills with the ability to hold others accountable and enforce change where needed.

Other things we’re looking for (key criteria)

• Excellent interpersonal skills, with the ability to adapt leadership style to suit different individuals and situations.
• Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
• Thrives in a fast-paced, dynamic environment.
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.