Senior CRM Manager (f/m)

Ledger; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a CRM Manager to enhance user engagement and drive revenue growth through strategic CRM initiatives. In this role, you will develop programs to activate and nurture users, ensuring they transition from initial interest to high-value traders. Collaborating across teams, you'll optimize CRM efforts to align with revenue goals while leveraging your deep understanding of trading behaviors in the crypto space. This position offers a unique opportunity to shape the future of digital asset management in a dynamic environment, where your contributions will have a significant impact on the company's success.

Benefits

Equity

Flexible Work Policy

Frequent Social Events

Comprehensive Health Insurance

Personal Development Coaching

28 Days Paid Leave

High Performance Office Equipment

Transportation Reimbursement

Employee Discounts

Qualifications

• 5+ years in CRM management with a track record of driving revenue growth.
• Experience in developing CRM strategies for financial services or crypto.

Responsibilities

• Define and execute CRM strategies to drive revenue growth.
• Develop user lifecycle strategies for traders within the Ledger ecosystem.

Skills

CRM Management

Revenue Growth Strategies

User Lifecycle Management

Commercial Acumen

A/B Testing

Understanding of Crypto Industry

Job description

We're making the world of digital assets accessible and secure for everyone.

Join the mission.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

You will strategically leverage CRM channels to increase revenue growth by increasing users' adoption of Ledger Live's trading features. You will be responsible for developing and implementing activation and engagement programs that incentivise trading activity, increase user trading frequency, and ultimately maximise revenue. This role demands a deep understanding of web3 trading behaviour within a trading or wallet environment, a strong commercial acumen, and the ability to translate strategic objectives into impactful CRM initiatives.

Your mission

• Strategic Revenue Growth through CRM: Define and execute high-impact CRM strategies, designed to drive revenue growth by activating and sustaining engagement of Ledger Live's trading services
• User Lifecycle Management for Traders: Develop and implement user lifecycle strategies that nurture users from initial interest in trading to becoming high-value, active traders within the Ledger ecosystem
• Trading Feature Activation Programs: Design and implement onboarding and activation programs that effectively introduce users to Ledger's trading features and encourage their initial adoption
• Revenue Optimisation: Design and execute A/B tests on various CRM elements (messaging, offers, timing, channels) specifically to optimize for increased trading activity and revenue generation
• Cross-Functional Collaboration for Revenue Goals: Work closely with product, marketing, sales, and analytics teams to align CRM efforts with overall revenue targets and ensure a cohesive user journey and lifecycles that encourage trading

What we're looking for:

• 5+ years in CRM management/growth with a strong and demonstrable track record of directly driving revenue growth through activation and engagement programs, ideally within a financial services app, brokerage, or cryptocurrency wallet/trading platform
• Proven success in developing and executing CRM/growth strategies specifically focused on increasing the adoption and usage of revenue-generating features
• Strong commercial acumen and a deep understanding of how CRM can directly impact revenue metrics
• Demonstrable experience or interest in the crypto industry

What's in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
• Flexibility: A hybrid work policy
• Social: Frequent social events, snacks and drinks in our Holborn office
• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
• Well-being: Personal development, coaching & fitness with our dedicated partners
• Vacation: 28 days of paid leave per year, in addition to national holidays
• High tech: Access to high performance office equipment and gadgets, including Apple products
• Transport: Ledger reimburses part of your preferred means of transportation
• Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.