Senior CRM & Loyalty Manager

TN United Kingdom; Brighton; Hybrid; GBP 70,000; Full time

Job summary

Join an exciting opportunity as a Senior CRM & Loyalty Manager with a forward-thinking company in Brighton. This role involves leading the CRM and loyalty strategy to enhance customer engagement and revenue growth. You will oversee multi-channel campaigns, manage a dynamic team, and play a pivotal role in migrating the loyalty program to a new platform. If you are results-driven and passionate about customer loyalty, this position offers a fantastic working environment and excellent career progression. Don't miss your chance to make a significant impact in a vibrant team!

Benefits

Competitive benefits package

Career progression opportunities

Hybrid working model

Qualifications

• Proven experience as a Senior CRM/Loyalty Manager.
• Strong track record in omni-channel retail and agency management.
• Proficient in managing multi-channel CRM campaigns.

Responsibilities

• Define and oversee trade campaign strategy for CRM channels.
• Drive increased customer revenue and satisfaction through strategic communications.
• Manage team to ensure strategy execution and revenue target achievement.

Skills

CRM Strategy Development

Loyalty Program Management

Multi-channel Campaign Management

Stakeholder Management

Data Analysis

Results-driven Approach

Tools

Klaviyo

Google Analytics

Power BI

Excel

PowerPoint

Job description

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Location: Brighton (Hybrid, 2 days per week in office)

Hours: Full time, Monday - Friday, 9:00am - 5:30pm

Pay: £70,000 per annum

Immediate start

12 Month Maternity Cover

An excellent opportunity has arisen for a Senior CRM & Loyalty Manager to join one of our biggest clients, an exciting household name, in their Brighton office (on a Hybrid basis). The Senior CRM & Loyalty Manager will be responsible for driving the end-to-end CRM & Loyalty strategy to grow customer revenue, boosting traffic, and increasing engagement, including leadership of the loyalty programme.

• Competitive benefits package to reward and incentivise

The Requirements:

• Experienced Senior CRM/Loyalty Manager
• Skilled in developing and delivering CRM & loyalty strategies
• Experienced managing multi-channel CRM campaigns
• Proven ability in omni-channel retail and agency management
• Strong track record in cross-functional projects and achieving commercial ROI
• Proficient with Klaviyo (or similar SaaS CRM), Excel, PowerPoint, Power BI, and Google Analytics
• Familiarity with loyalty-specific platforms beneficial
• Strong organisational and stakeholder management skills
• Commercially aware with excellent attention to detail
• Results-driven with a test-and-learn approach
• Proactive, accountable, and customer-focused motivator

The Role:

• Define and oversee the trade campaign strategy for CRM channels (email, SMS, Direct Mail).
• Drive increased customer revenue, satisfaction, and retention through strategic trade and trigger communications, collaborating with the CRM manager and agency.
• Contribute to budgeting from a customer-centric and owned-channel perspective.
• Lead migration of the loyalty programme onto a new technology platform, optimising for relaunch.
• Own CRM and Loyalty roadmaps across IT, Digital, eCommerce, and Retail to grow incremental revenue and customer lifetime value.
• Provide weekly CRM trade reporting and ongoing analysis aligned with business objectives.
• Implement trade and engagement initiatives across CRM, Digital, eCommerce, and Retail channels.
• Manage team to ensure strategy execution and revenue target achievement, supporting CRM and Loyalty managers.

If you're keen to join an exceptional team who can offer an excellent working environment and career progression, then please apply to this Senior CRM & Loyalty Manager role below or call Jamie Woodward on 01273 063769 between 9:00am - 5:30pm.