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Senior CRM & Loyalty Manager – D2C – £75,000

Salt Digital Recruitment

Greater London

On-site

GBP 60,000 - 75,000

Full time

19 days ago

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An innovative cosmetics brand in London is seeking a Global CRM Lead to enhance their customer relationship management and loyalty programs. This role involves optimizing CRM platforms, driving email marketing strategies, and managing a dedicated team to foster customer retention and engagement. With a focus on D2C, the company is on an exciting journey to expand into new markets, making this an excellent opportunity for a creative and detail-oriented professional. Join a dynamic team and play a key role in shaping customer experiences and loyalty initiatives in a fast-paced environment.

5+ years of CRM experience in a D2C environment, preferably in skincare or cosmetics.
Strong expertise in email marketing, automation, and customer retention.

Manage CRM function to drive customer retention and loyalty.
Develop email marketing strategies focusing on automation and personalization.
Oversee brand loyalty scheme and enhance customer engagement.

CRM Management

Email Marketing

Customer Retention Strategies

Segmentation

Automation

Team Management

Customer Engagement

Creative Flair

Global CRM Lead – D2C

£60,000 – £75,000

3 days per week in London

A truly unique cosmetics/ skincare brand in London who have been on an incredible journey over the last 10 years are looking to add a Global CRM Lead to join their business to drive CRM & Loyalty across the UK and new markets.

Primarily their focus has been on D2C but have some amazing plans that I can share further when you apply below!

You will be responsible for managing their current platform and will optimize their automations, segment their growing customer base further and deliver personalized comms across multiple channels.

Responsibilities

Report into the Head of Growth and manage the CRM function, driving customer retention, repeat purchase, lifetime value and loyalty
Drive email marketing strategies, focus on automation, segmentation and personalization
Review CRM technology and provide strategic input to stakeholders as the company moves through a CRM transformation
Own and manage the brand’s loyalty scheme, ensuring it is fully integrated into the CRM strategy
Develop initiatives to increase customer engagement with the loyalty program and track key metrics such as participation rate and lifetime value uplift
Manage a team of 2 and build the team further
Work with the broader digital team to ensure all campaigns are on brand and in line with growth plans

Experience

5+ years of experience in CRM, ideally in a D2C environment within skincare or cosmetics
Experience running both CRM & Loyalty campaigns across multiple channels
Knowledge of subscription metrics
Team management experience preferable
Strong experience with automations, segmentation and retention
Customer centric, have an eye for detail and a creative flair in CRM
Experience in a fast-paced environment

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2411-348508
Salary: £60000 - £75000 per annum
Salary per: annum
Job Duration: Permanent
Job Start Date: Immediate
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent

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Senior CRM & Loyalty Manager – D2C – £75,000

Salt Digital Recruitment

Greater London

On-site

GBP 60,000 - 75,000

Full time

Job summary

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Job description