Senior CRM & Lifecycle Leader – Loyalty

MONY Group plc; Greater London; Ibrido; GBP 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Up to 27 holidays + bank holidays

Pension up to 6% employer contribution

Bonus scheme

Digital Doctor on demand

Work from anywhere scheme - 2 weeks a

Financial coaching

Mental health platform access

Descrizione del lavoro

MONY Group plc is seeking a Senior CRM Manager - Lifecycle & Loyalty to shape how we build deeper relationships with customers and members across our brands, including MoneySuperMarket, MoneySavingExpert, Quidco and more.

You will translate strategy into data-led customer journeys, collaborating with analytics, proposition, product and marketing to drive engagement, retention and long-term value across lifecycle stages.

Competenze

• Significant experience in CRM, lifecycle marketing, loyalty or customer engagement.
• Strong experience developing lifecycle and retention strategies and translating them into executable journeys.
• Experience with membership, loyalty or subscription-style propositions.
• Understanding of segmentation, personalization, triggered communications, and journey design.
• Excellent analytical capability to turn data into actions.
• Strong experimentation mindset with test design and incremental measurement.
• Experience delivering complex CRM programmes with multiple teams.
• Strong stakeholder management and ability to influence senior colleagues across Product, Proposition, Data and Marketing.

Mansioni

• Contribute to and shape our lifecycle–loyalty strategy.
• Co-own the lifecycle and loyalty CRM strategy with senior leaders.
• Develop lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation and advocacy.
• Define CRM's role within wider membership propositions and opportunities to deepen relationships.
• Turn customer insights into strategic CRM priorities and actionable plans.
• Champion a customer-first approach in communications and value exchange.
• Lead CRM for our membership propositions (SuperSaveClub and Members on Quidco).
• Build journeys to onboard, reveal benefits and sustain engagement.
• Identify key member lifecycle moments and craft communications for next best action.
• Collaborate with Proposition, Product, Commercial and Marketing to embed CRM in development.
• Ensure a joined-up customer experience across brands and campaigns.
• Translate strategy into CRM roadmaps, journey designs, campaign plans and tests.
• Lead end-to-end delivery of complex lifecycle initiatives from brief to measurement and optimisation.
• Use segmentation, personalization and triggers to increase relevance.
• Prioritise CRM activity balancing customer needs, commercial goals, and capacity.
• Maintain high execution standards for timely, relevant communications.
• Develop a robust test-and-learn roadmap for lifecycle and membership comms.
• Use data to understand drivers of incremental engagement and loyalty.
• Move beyond campaigns to measure impact on membership value.
• Identify opportunities to improve journeys and scale successful approaches.
• Partner with Analytics to define measurement frameworks and share learnings.

Conoscenze

CRM marketing

Lifecycle marketing

Loyalty programs

Customer segmentation

Personalization

A/B testing

Stakeholder management

Customer journey design

Strumenti

Braze

Descrizione del lavoro

MONY Group plc is seeking a Senior CRM Manager - Lifecycle & Loyalty to shape how we build deeper relationships with customers and members across our brands, including MoneySuperMarket, MoneySavingExpert, Quidco and more.

You will translate strategy into data-led customer journeys, collaborating with analytics, proposition, product and marketing to drive engagement, retention and long-term value across lifecycle stages.