Senior CRM Executive

SCHMACK | Growth Agency ?; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading growth agency is seeking a Senior CRM Executive who will leverage expertise in Braze to design and implement customer engagement campaigns. This role involves defining digital marketing strategies, optimising multi-channel campaigns, and providing strategic support to clients. Ideal candidates should have a strong background in campaign management and experience with advanced Braze functionalities.

Qualifications

• 3+ years’ experience in Braze configuration and campaign management.
• 2+ years working in an agency or consulting firm.
• Extensive knowledge of Braze features.

Responsibilities

• Define and implement digital marketing strategies aligned with client objectives.
• Design and configure scalable Braze solutions, ensuring integration.
• Execute and optimise multi-channel campaigns across various platforms.

Skills

Braze Configuration

Campaign Management

Digital Marketing Strategies

Customer Engagement

A/B Testing

Data Analysis

Education

Bachelor’s degree or equivalent

Tools

Braze

Liquid

SQL

Data Visualisation Tools

Job description

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Direct message the job poster from SCHMACK | Growth Agency

Helping brands scale with Braze | Head of Solutions & Partner at SCHMACK

As a Senior CRM Executive at SCHMACK, you will leverage your deep expertise in Braze to design, implement, and optimise advanced customer engagement campaigns that deliver measurable impact. You will play a pivotal role in identifying growth opportunities for our clients, providing strategic and technical guidance, and delivering tailored solutions. Your ability to harness Braze’s robust functionality will be instrumental in helping clients achieve their customer engagement goals.

Key Responsibilities

• Define and implement digital marketing strategies and automation roadmaps aligned with client objectives.
• Design and configure scalable Braze solutions, ensuring seamless integration with client ecosystems.
• Extensive experience with a variety of Braze tools, including but not limited to Canvases, Connected Content and Currents.
• Execute and optimise multi-channel campaigns across email, push notifications, SMS, and in-app messaging.
• Implement A/B testing, control groups, and campaign personalisation using Liquid and Braze AI tools.
• Define and implement advanced segmentation for personalised marketing.
• Analyse campaign performance data and generate actionable insights.
• Troubleshoot technical issues and provide guidance on Braze best practices.
• Lead client projects and manage timelines to ensure successful delivery.
• Stay informed on industry trends and recommend innovative approaches to enhance engagement.

Required Skills and Qualifications

• 3+ years’ experience in Braze configuration and campaign management.
• 2+ years working in an agency or consulting firm.
• Extensive knowledge of Braze features, including Canvas, Campaigns, Currents, Segments, and Liquid.

Preferred Skills and Qualifications

• Bachelor’s degree or equivalent.
• Proficiency in Liquid, SQL, and data visualisation tools.
• Experience with additional partner platforms, such as Amplitude or Mixpanel.
• Knowledge of data integration strategies, including REST APIs, webhooks, and ETL processes.
• Familiarity with CDPs or Data Cloud solutions is highly advantageous.

We believe in diversity and that different people and backgrounds bring different perspectives; perspectives that are imperative when working with CX/CRM.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  IT Services and IT Consulting

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