CRM Executive

Modern Milkman; Greater London; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

8 bank holidays

EMI Share Options

Employee discount off products

Enhanced parental leave & pay

Life Insurance

Cycle to work scheme

£300 working from home set up

£300 L&D budget per annum

£300 Health and Well Being budget

Endless samples of stock

Up to 4 weeks working abroad

2x volunteering days

Job summary

A thriving consumer brand in Greater London is seeking an experienced CRM Executive to plan and execute email campaigns aimed at driving customer engagement. The ideal candidate will possess strong CRM and email marketing experience, collaborate closely with senior management, and optimize campaign performance. This position offers a range of benefits, including holiday allowances, employee discounts, and flexible working arrangements, ensuring a supportive work environment.

Qualifications

• Solid experience in CRM or email marketing, ideally in a consumer brand environment.
• Proven track record of planning and executing email campaigns end-to-end.
• Hands-on experience with CRM tools and automation platforms.

Responsibilities

• Own the planning and execution of email campaigns promoting the core product range.
• Build and optimise campaign flows, including product spotlights and seasonal campaigns.
• Collaborate and support the Senior CRM Executive on campaign calendar planning.

Skills

CRM experience

Email marketing experience

Strong writing skills

Data-driven mindset

Strong communication skills

Tools

Braze

Job description

This is a fantastic opportunity for an experienced CRM Executive make an impact at a growing business with an inspiring mission 🥛

Our goal at Modern Milkman is to make the home sustainable, and, to date, we've prevented over 100 million plastic bottles from polluting the planet. Not bad for a business that started as four friends from Lancashire delivering milk from a beat-up truck!

Plan, create, and optimise email campaigns that showcase our core product range and services. This role is focused on engaging customers through compelling, brand‑led communications that drive customer acquisition, reactivation and AOV.

This role will be supporting the US side of our business 🚀

Key Responsibilities

• Own the planning and execution of email campaigns promoting the core product range and new product launches
• Build and optimise campaign flows, including product spotlights, seasonal campaigns, and promotional pushes
• Develop content briefs that bring products to life and align with brand tone and messaging
• Collaborate and support the Senior CRM Executive on campaign calendar planning and segmentation strategy
• Test, measure, and optimise campaigns to maximise open rates, click‑throughs, and conversion
• Report on campaign performance and provide actionable recommendations
• Keep on top of CRM and email marketing best practices, applying fresh ideas to improve effectiveness

Skills & Experience

• Solid experience in CRM or email marketing, ideally in a consumer brand environment
• Proven track record of planning and executing email campaigns end‑to‑end
• Strong writing and briefing skills, with an eye for engaging product storytelling
• Hands‑on experience with CRM tools and automation platforms (Braze is a plus)
• Data‑driven mindset with a clear understanding of key CRM performance metrics
• Organised, detail‑oriented, and comfortable managing multiple campaigns at once
• Collaborative team player with strong communication skills

Benefits

• 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!
• EMI Share Options
• Up to 6% matched company pension.
• Access to thanksBen, for a range of core & flexible benefits
• Employee discount off Modern Milkman products
• Enhanced parental leave & pay
• Life Insurance
• Cycle to work scheme & Octopus EV salary sacrifice
• In‑person company events
• £300 working from home set up
• £300 L&D budget per annum
• £300 Health and Well Being budget
• Endless samples of our stock – Seriously, our category managers have us taste testing food and drinks all the time!
• Up to 4 weeks working abroad
• 2x volunteering days and team volunteering days
• Loads of company clubs to join, from book clubs (Page Churners), Running, cycling and swimming (Trotters and Plodders), 5‑aside Football (Modern Milkman FC) and any other pun‑related clubs you can think of.

Interview Process

This is typically what it looks like; Screening Call > Hiring manager call > Technical interview > ways of working

Candidate Experience ⭐️ Due to the high volume of applications, it might take us a little longer to get back to you. Most feedback will be shared via email, and we make every effort to provide specific and constructive insights whenever possible

We strongly encourage candidates of all different backgrounds and identities to apply. We believe that our team is stronger with a variety of perspectives.