Senior Creator Marketing Manager

North Dakota State University; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global beverage company seeks a Senior Creator Marketing Manager to enhance their creator marketing strategy in the UK. The role involves leadership across teams to drive impactful marketing strategies for renowned brands like Guinness and Smirnoff, ensuring both compliance and business growth. This position offers the chance to influence significant marketing initiatives and thrive in an inclusive, diverse work culture.

Benefits

Flexible working arrangements

Inclusive work environment

Qualifications

• Extensive experience in creator marketing, either in-house or at an agency.
• Ability to lead and inspire cross-functional teams and agencies.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Develop and execute Diageo's creator marketing strategy.
• Lead collaboration across teams to implement marketing strategies.
• Monitor and analyze campaign performance against business goals.

Skills

Leadership

Strategy Development

Collaboration

Marketing Analytics

Job description

Job Title-

Senior Creator Marketing Manager

Please note that this a 12-month fixed term contract.

About us-

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands. Its portfolio includes Guinness, Smirnoff, Don Julio, Captain Morgan, Baileys, Tanqueray and Guinness.

About the Function-

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the team-

CMD (Culture & Entertainment, Media and Digital) is a function which sits within the broader marketing team at Diageo but straddles other areas of the GB business (notably data, retail media and digital transformation). The function can be split into 3 key areas/teams - Activation, Planning and Culture. The Snr Creator Marketing Manager will sit within the CMD team and will play a pivotal role in building Diageo GB's expertise in creator marketing - moving it from a tactical activation into a strategic pillar of our comms planning.

About the role-

Diageo GB are looking for a Snr Creator Marketing Manager with extensive experience in delivering exceptional creator marketing plans & strategies that drive business impact. The Snr Creator Marketing Manager would join the CMD team on a fixed term basis with the ambition to accelerate growth of creator marketing in GB, leading the development of Diageo's creator marketing strategy & oversee planning and execution of creator marketing plans across some of Diageo's largest brands.

This role will require extensive leadership capabilities to own, educate and influence collaborators across the business (GB & Global) - working closely with key teams, inclusive but not limited to brand, media, social and C&E.

Role Responsibilities-

• Be an inspiring leader and strategic consult in order to build Diageo GB's creator marketing strategy (paid, earned & organic)
• Deliver creator marketing strategy & implement creator programs across key brands in GB (Guinness, Smirnoff and Bailey's)
• Use pilots to create repeatable models in GB in order to drive scale at speed - test, learn & repeat
• Work in conjunction with GBTs to create playbooks per brand with clear guidance on creator audiences
• Develop clear M&E framework to measure creator marketing's genuine business impact (brand sentiment, uplift in search, sales)
• Doing business in the right way - ensuring all content, processes and data are compliant and in line with Diageo Marketing Code

Experience / skills required

• A creator marketing specialist with extensive experience, either at an agency or in house.
• A self starter who leads vs waits for direction. Someone who can be an authoritative voice to influence key senior collaborators, but can also inspire and lead creator agencies
• Experience in collaborating & leading across teams & agencies in service of implementing strategies and plans in service of getting results.
• A strong business attitude in understanding what is needed to drive business impact
• Analyse end of each campaign and pilot to understand performance in relation to brand objectives and business goals - identifying successes, takeaways and areas of improvement
• Work closely with paid media teams (internally) as well as external partners & agencies including media agencies, Meta & Google to test, learn and create the optimal way of working
• A strategic counsel across creator marketing - leading the transformation in GB and building GB as a pilot for Global.
• Lead social listening across brands / categories and identify agile opportunities for our brands
• Responsible for training & upskilling brand teams (GB marketing) on constantly evolving creator marketing landscape and how & why creator marketing needs to remain a priority channel for key brands
• Be at the forefront of the discipline, bringing new thinking, opportunities and technologies to the business in order to stay at the forefront of the approach.

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement-

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application!