Senior Creative Strategist

Hain Daniels Group; Reading; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Creative Strategist to shape the creative direction of its beloved brands. This role involves defining brand vision, developing compelling narratives, and leading cross-functional teams to deliver impactful campaigns. If you have a passion for brand purpose and cultural insights, this is your opportunity to make a significant impact in a values-driven environment that celebrates creativity and innovation. Join a community dedicated to making healthier living more attainable for everyone and help shape the future of food and wellness.

Qualifications

• Solid experience in brand strategy and creative direction.
• Strong storytelling skills demonstrated through a diverse portfolio.

Responsibilities

• Define long-term creative vision for brand portfolio.
• Lead development of compelling brand stories and campaigns.

Skills

Brand Strategy

Creative Direction

Storytelling

Consumer Insight

Cultural Insight

Project Management

Communication Skills

Job description

Advert:

Reading (Ella’s Kitchen HQ) | Hybrid (Up to 3 days remote) | ️ Occasional International Travel

Make Healthier Living More Attainable — Creatively.

At Hain, we're on a mission to build purpose-driven brands that help people live healthier, happier lives. With a portfolio of over 11 No.1 and No.2 brands — including household names like Ella’s Kitchen, Linda McCartney, Hartley’s, and Cully & Sully — we’re not just market leaders. We’re market makers.

As we accelerate into our next phase of brand-led growth, we’re investing in top creative talent to push boundaries and bring our brand purpose to life like never before.

The Role: Senior Creative Strategist

We're looking for a bold, visionary thinker to shape the long-term creative direction across our portfolio of much-loved brands. From brand positioning to campaign platforms, you'll be the architect of ideas that not only move hearts but shift culture.

You’ll lead the creation of powerful narratives and distinctive identities that drive deep consumer engagement, working across teams and with agency partners to turn strategy into world-class storytelling. If you're passionate about brand purpose, cultural insight, and creative innovation — this is your stage.

What You Will Need for the Role

Strategic & Creative Experience

• Solid experience in brand strategy, creative direction, or related roles within marketing or advertising

• A portfolio that demonstrates strong storytelling and campaign development across various platforms

Consumer & Cultural Insight

• Deep understanding of consumer behavior, cultural dynamics, and market trends

• Ability to transform insights into emotionally resonant brand strategies

Creative Leadership

• Proven experience in defining brand vision and developing identity across multi-brand portfolios

• Skilled in leading both internal and external creative teams and agency partners

Collaborative Mindset

• Comfortable working cross-functionally across marketing, product, digital, and innovation teams

• Excellent communication and influencing skills to align stakeholders behind a unified vision

Executional Agility

• Strong project management abilities with the skill to balance long-term thinking and short-term delivery

• Detail-focused with the ability to oversee execution without losing sight of the strategic intent

Key Responsibilities

Brand Vision & Positioning

• Define and drive the long-term creative vision for our brand portfolio

• Develop distinctive brand identities that create meaningful market differentiation

• Embed brand purpose across all creative and marketing efforts

Creative Strategy & Narrative Development

• Lead the development of compelling brand stories and integrated campaign platforms

• Create messaging frameworks that guide tone, voice, and communication pillars

• Turn insights into inspiring creative briefs that drive breakthrough ideas

Campaign Development & Execution

• Partner with portfolio teams to shape creative strategies into consumer-facing campaigns

• Oversee development of campaign assets, ensuring strategic and audience alignment

• Collaborate with internal and external creative teams to deliver best-in-class content

Consumer & Category Insight

• Apply deep consumer understanding to inform creative direction and storytelling

• Use cultural and category trends to fuel innovative, future-facing strategies

• Partner with insights team to identify and act on relevant research opportunities

Cross-Team Collaboration & Alignment

• Work closely with marketing, innovation, digital, and retail teams to ensure consistency

• Provide strategic input to creative partners and external agencies

• Facilitate workshops and creative sessions to bring brand platforms to life

Innovation & Thought Leadership

• Stay ahead of industry and cultural trends to spark new thinking

• Promote bold, progressive ideas that differentiate our brands

• Inspire teams through leadership, creativity, and collaboration

Why Hain?We’re not just a collection of brands. We’re a community on a mission. From New Covent Garden Soup to Sun-Pat, we exist to make healthier living easier and more inclusive — for people and the planet.

At Hain, you’ll work in a values-led, high-growth environment where creativity is celebrated, and your ideas can make a real impact. We’re growing fast — and want you to grow with us.

Reporting To: Brand & Creative Strategy Director
Direct Reports: 2
Location: Reading (Ella’s Kitchen HQ), with up to 3 days WFH
Travel: Occasional international travel required

Ready to lead bold, purposeful brand storytelling?
Apply now and help shape the future of food and wellness.