Senior Creative Strategist

Influencer Ltd; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Influencer Ltd is seeking a Senior Creative Strategist who will blend strategic thinking with creativity to develop impactful campaigns for major brands. The role involves overseeing the creative process from inception to execution while mentoring junior team members and staying ahead of media trends.

Benefits

Private Healthcare through Vitality

Wellbeing support through Vitality

25 days of Annual Leave (+ Bank Holidays)

Qualifications

• 5–7 years of experience in a creative/strategy role.
• Portfolio of socially-led, strategically grounded creative work.
• Strong understanding of platform-specific content formats.

Responsibilities

• Own the end-to-end development of campaign strategies and concepts.
• Build and present pitch decks that inspire and persuade.
• Lead creative strategy work into pitches, proposals, and live campaigns.

Skills

Creative thinking

Strategic planning

Social media culture understanding

Storytelling

Tools

Google Slides

Google Docs

Job description

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Creative Strategist

Reporting of the role

This role reports to Associate Creative Strategy Director

Overview of the job

The Senior Creative Strategist is equal parts strategic thinker and creative maker - someone who not only sees the big picture but can also build creator-first ideas that bring it to life, and above all, someone who lives and breathes creators, trends and social media culture.

You’ll work across a spectrum of client asks; from long-term brand platforms to agile / reactive briefs, owning creative strategy, creator alignment and concept development from end to end. This is a hands-on role for someone deeply immersed in creators and social culture, with an ability to turn insight into creative that audiences want to consume, creators are excited to make, and brands want to buy.

You will be driving the delivery of concepts end-to-end. You’ll write, ideate, and build campaign decks that combine strategy, storytelling, and executional flair, delivering creator-first work that resonates and performs on social and beyond.

3 best things about the job

• You’ll shape creator-led content for some of the world’s biggest brands, setting the tone for bold, culturally relevant work.

• You’ll own your creative output - from strategy to concept - and be supported by a high-performing team across insight, production, and distribution.

• You’ll work across a diverse range of challenges- from ATL adaptations to social-first builds - keeping your thinking fresh, fast-moving, and impactful.
  
  

Measures of success –

In the first few months, you would have:

• Delivered original, insight-led creative strategy that performs across multiple creator-first campaigns.

• Shaped client pitches and contributed to high-impact creator campaigns that have gone live.

• Elevated the strategic and creative standard across your work and your team's.

• Played a key role in driving the success and evolution of our creative output and processes.

Roles & Responsibilities:

• Own the end-to-end development of campaign strategies and concepts, from initial brief to strategic platforming to final creative direction.

• Develop creative and strategic quick ideas, platforms, hooks, and creator first concepts grounded in cultural insight and audience behavior.

• Translate broad ATL or brand platforms into influencer and social-native executions that are tailored to creators and platforms.

• Build and present pitch decks and creative strategy treatments that inspire and persuade.

• Stay ahead of trends, formats, and creator movements across TikTok, Instagram, and YouTube.

• Turn data and behavioral insights into sharp creative ideas that are both relevant and resonant.

• Work with internal teams to ensure creative concepts are grounded in platform capabilities, audience needs, and real-world feasibility.

• Lead creative strategy work into pitches, proposals, and live campaigns - confidently presenting to senior clients and stakeholders.

• Translate complex client challenges into creative and strategic solutions that drive outcomes across the funnel.

• Act as a trusted partner to clients, providing thought leadership in both creative and strategic contexts.

• Contribute to a collaborative, high-performance culture by mentoring junior team members, giving feedback, and helping refine ideas across the team.

• Participate in and lead brainstorms, working cross-functionally with creative, strategy, commercial, and production teams.

• Support the Associate Creative Strategy Director in evolving creative processes, ways of working, and overall team impact.

What you will need:

• 5–7 years of experience in a creative/strategy role at a social, digital, or influencer marketing agency.

• A portfolio of socially-led, strategically grounded creative work that you've personally developed.

• Strong understanding of platform-specific content formats and creator dynamics across TikTok, Instagram, and YouTube.

• Proven ability to turn insights into ideas and ideas into campaigns that perform.

• Comfortable presenting to clients, leading pitches, and owning creative conversations at a senior level.

• A proactive, self-starting mindset- you see what needs doing and make it happen.

• Strong storytelling, writing, and deck-building skills using Google Slides, Docs, and similar tools.

• Experience balancing big thinking and tactical execution across multiple campaigns and timelines.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.