Creative Strategist

Digital Waffle; United Kingdom; Remote; GBP 60,000 - 75,000; Full time

Job summary

A health tech start-up is seeking a Creative Strategist to reshape how we track our health and daily life. This role involves crafting high-impact video content and campaigns, collaborating closely with a creative team to deliver engaging narratives across various platforms, including TikTok and YouTube.

Benefits

Shares in the business

Collaborative work environment

Qualifications

• Proven experience in creative strategy or content development.
• Strong command of scriptwriting and dialogue.
• Demonstrated success in digital engagement.

Responsibilities

• Develop innovative creative strategies for social media and video content.
• Collaborate with teams to ensure creative objectives are met.
• Monitor and refine strategies based on content performance.

Skills

Creative strategy

Storytelling

Communication

Content development

Audience engagement

Job description

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Digital Waffle provided pay range

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Digital Waffle

UX/UI Design Recruitment Consultant @ Digital Waffle

I am on the hunt for a Creative Strategist to join a health tech start-up, that is changing the way we track and approach our health and daily life!

The Creative Producer will shape high-impact video content and campaigns. You’ll be the bridge between creative thinking and strategic insight - turning audience data, platform trends, and brand messaging into smart, engaging ideas. Working as part of a tight-knit creative team, you’ll contribute to the development of scripts, storyboards, and narrative arcs that bring ideas to life - from TikToks and YouTube videos to brand campaigns and branded content.

Location - Remote UK (occasional travel to London)

Salary - up to £75K (DOE)

Responsibilities:

• Develop innovative creative strategies for social media and video content.
• Work closely with Creative Producers to craft compelling narratives, effective hooks, and engaging on-screen stories.
• Draft, edit, and perfect scripts, dialogue, and treatments for both branded and editorial content.
• Transform audience data and campaign goals into high-performing digital content.
• Collaborate with internal teams (production, performance, client services) to ensure creative work meets brand objectives and key performance indicators.
• Monitor content performance and refine strategies based on audience engagement.
• Keep current with digital trends, the creator economy, and platform algorithm changes.
• Demonstrated success in creative strategy or content development within media, agency, or digital-first settings.
• Exceptional storytelling ability, with strong command over scriptwriting, dialogue, tone of voice, and content framing.
• Deep understanding of creating resonant content for YouTube, TikTok, Instagram, and new platforms.
• Solid grasp of campaign strategy, creative development, and digital engagement best practices.
• Outstanding communication and a collaborative, problem-solving approach.
• Adept at balancing creative vision with brand objectives and performance targets.

And what do you get in return? This start up is offering a fast paced, collaborative environment with shares in the business and more.

Please note that due to the volume of applicants we receive, I can only contact those applicants that are deemed relevant for the role.

All applicants must have the full right to work within the uk.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative and Information Technology

• Industries

  Technology, Information and Media and Broadcast Media Production and Distribution

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