Senior Copywriter, Luxury Brand & Editorial

DUNHILL; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Dunhill in London is seeking a highly accomplished Senior Copywriter, Brand & Editorial, to define and evolve the House voice across global marketing and communications. You will craft refined, distinctive copy that resonates with discerning male clients and elevates the Maison’s narrative across touchpoints.

As Brand Voice Guardian, you will ensure consistency and luxury appeal, translate briefs into consumer-facing narratives, and lead editorial standards while collaborating with Creative,

Qualifications

• Exceptional writing, editing, and proofreading skills with an impeccable eye for detail.
• Strong understanding of luxury brand positioning and storytelling.
• Ability to translate complex briefs into consumer-facing narratives across channels.

Responsibilities

• Guard the House voice across global marketing and communications.
• Develop on-brand copy for campaigns, product storytelling, and client experiences.
• Collaborate with Creative, Marketing, PR, Digital, Merchandising and regional teams.
• Proofread and refine content from agencies, freelancers, and internal stakeholders.
• Lead editorial guidelines and tone of voice for recurring brand moments.
• Ensure SEO considerations are integrated where appropriate.

Skills

Copywriting

Editing

Proofreading

SEO

Brand storytelling

Editorial thinking

Job description

Dunhill in London is seeking a highly accomplished Senior Copywriter, Brand & Editorial, to define and evolve the House voice across global marketing and communications. You will craft refined, distinctive copy that resonates with discerning male clients and elevates the Maison’s narrative across touchpoints.

As Brand Voice Guardian, you will ensure consistency and luxury appeal, translate briefs into consumer-facing narratives, and lead editorial standards while collaborating with Creative,