Senior Copywriter

Got The T-Shirt; Leeds; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Got The T-Shirt in Leeds is seeking a Senior Copywriter to own content across retained clients, with a focus on financial services. This is a hands-on role covering website copy, articles, email campaigns and social content, plus content planning and performance reporting.

You'll work in a hybrid setup, 2–3 days in the office, and use AI tools such as Claude to streamline research while applying human judgement and creativity.

Qualifications

• Strong copywriting and editing experience in a marketing agency or in-house team.
• Ability to turn complex subjects into clear, engaging content.
• Experience writing about regulated or technical topics (financial services, technology, B2B).
• Understanding of content marketing, SEO basics, social media and measuring performance.
• Experience using AI tools as part of writing, with good judgement.
• Confidence to manage multiple projects and discuss work with clients.

Responsibilities

• Plan and create content across clients, aligning with audiences and goals.
• Write and edit website copy, articles, emails and social content for multiple brands.
• Use AI tools to assist research and drafting while ensuring quality and accuracy.
• Create content with SEO considerations and emerging AI search trends.
• Plan social content and collaborate with designers for various formats.
• Monitor performance, analyse results and propose improvements.
• Produce monthly client reports and present findings to clients.

Skills

Copywriting

Editing

Content planning

SEO basics

AI-assisted writing

Analytics & reporting

Client communication

Project management

Tools

Google Analytics 4

Google Search Console

Claude AI

Job description

Senior Copywriter Location: Leeds | Hybrid, 2–3 days in the office Salary: £35,000–£40,000 Business: Digital Marketing Agency The opportunityAre you a talented writer who enjoys turning complicated subjects into clear, engaging content? Someone who loves the craft of writing, but also understands how content supports wider marketing objectives and delivers results?We're working with an established Leeds digital agency that's looking for a Senior Copywriter to take ownership of content across a portfolio of retained clients, predominantly within financial services.This is a hands-on writing role, covering everything from website copy and articles to email marketing and social content. You'll also get involved in content planning, performance reporting and presenting your recommendations directly to clients.The agency is already embracing AI, particularly Claude, to make content creation more efficient. They're looking for someone who shares that mindset, but knows that good writing still requires human judgement, creativity and attention to detail. What you'll be doing• Planning and creating content for a range of clients, making sure it speaks to the right audiences and supports their marketing objectives.• Writing and editing high-quality website copy, articles, email campaigns and social content, adapting your style to different brands and audiences.• Using AI tools to support research, drafting and content creation, while ensuring the finished work is accurate, engaging and well written.• Creating content with search performance in mind, including keyword research, SEO best practice and emerging AI search trends.• Planning social content and working with designers and other specialists when different formats are required.• Monitoring content performance, analysing results and identifying opportunities to improve effectiveness.• Producing monthly reports and presenting findings and recommendations directly to clients. What you'll bring to the table• Strong copywriting and editing experience, ideally gained within a marketing agency or in-house content team.• The ability to turn complex or technical information into clear, engaging and accessible content.• Experience writing about more complex subjects, such as financial services, legal, technology or B2B. Financial services experience would be particularly useful, but isn't essential.• A good understanding of content marketing, SEO fundamentals, social media and how to measure content performance.• Experience using AI tools as part of your writing process, with the judgement to recognise what works and what needs improving.• The confidence and organisational skills to manage multiple projects, work with different stakeholders and discuss your work with clients.Experience writing for regulated industries, or using Google Analytics 4 and Search Console, would be a bonus. Why it's worth a look• You'll have real ownership of your work, from developing the content plan through to writing, editing and measuring results.• You'll join an established agency with a strong specialism in financial services and long-standing client relationships.• The business is already investing in AI and new ways of working, giving you the chance to develop your skills alongside evolving technology.• You'll work directly with clients, giving you the opportunity to influence content strategy rather than simply delivering briefs. Sound like your kind of role?If you're a strong writer who enjoys getting under the skin of a subject and wants to take more ownership of the content you create, we'd love to hear from you.Apply now!