Senior Content Writer - consumer/e-commerce

Which?; London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

A leading consumer champion in the UK is seeking a Senior Content Writer to produce high-quality, SEO-optimized content for affiliate and e-commerce journeys. This role involves collaboration with a team of editors and researchers to enhance consumer engagement and drive revenue. The position offers a competitive salary, hybrid working, and excellent benefits, including a generous holiday allowance and a strong pension scheme.

Benefits

28 days holiday plus Bank Holidays

Excellent pension scheme

Discount site Pluxee

Healthcare and private medical insurance

Work-from-anywhere policy for 4 weeks annually

Qualifications

• Proven ability to support affiliate/e-commerce journeys.
• Skilled in analyzing digital content performance data.
• Experienced in creating SEO-optimized content.

Responsibilities

• Research and create high-quality SEO-optimized content.
• Monitor and analyze content performance.
• Write impactful email newsletters.

Skills

SEO

Content Creation

Data Analysis

Tools

GA4

Google Search Console

Tableau

Trackonomics

Job description

Senior Content Writer - consumer/e-commerce

Join to apply for the Senior Content Writer - consumer/e-commerce role at Which?.

This role offers a competitive salary, hybrid working (London - hybrid working, 1-2 office days per week including every Tuesday), 28 days holiday a year plus Bank Holidays, and a fantastic pension scheme offering 6% in year one and 11% after this.

This is a fixed-term role for 12 months commencing on 1 July 2025. There may be potential in the future for the role to be extended or become permanent, dependent on your performance and the business needs.

Please note - Only applications that include a cover letter will be considered. Your cover letter should be no longer than one side of A4, highlighting your key achievements and skills relevant to the Essential Criteria listed in the Role Profile. Also, share why you are applying for the role and want to work at Which?.

Salary: £32,000 – £42,000 per annum

About The Role

We're seeking an outstanding, commercially-minded senior digital content writer to research and produce shopping, recommendations, and deals content optimized for affiliate and e-commerce journeys for Which.co.uk. Collaborating with our team of topic-specialist editors, writers, and researchers, this role is pivotal in helping our consumer audience choose the right products and complete their purchase journeys.

Key Responsibilities Include

• Research, create, and refine high-quality SEO-optimized content for Which.co.uk and email channels to meet performance goals and deliver high-quality independent content.
• Monitor and analyze content performance, sharing insights and recommending improvements for consumer shopping content.
• Write impactful email newsletters during key buying periods to promote reviews and advice, driving traffic and revenue.
• Collaborate with stakeholders across the business to enhance engagement in key topics, sharing formats with social teams and liaising with commercial teams to optimize buying journeys.
• Identify opportunities for new content formats and topics to support increased revenue from affiliate and partnership activities.

About You

We're looking for a digital content writer with proven ability to support affiliate/e-commerce journeys through high-quality, well-researched consumer-focused content.

• Passionate about helping audiences navigate consumer choices via compelling news and advice content such as gift guides and product deals roundups.
• Skilled in analyzing digital content performance data using platforms like GA4, Looker, and Google Search Console; knowledge of Tableau and Trackonomics is a plus.
• Experienced in creating SEO-optimized content, with an eye for SEO trends and opportunities.
• Able to produce high-quality content efficiently and manage multiple projects.
• Positive, driven, and detail-oriented.

The Interview Process

• One-hour interview via Microsoft Teams and a one-hour practical task.

Benefits

• Generous 28 days holiday plus Bank Holidays and options to buy additional days.
• Excellent pension scheme—employee pays 3%, Which? contributes 6% (rising to 11% after one year).
• Discount site Pluxee offering significant discounts on shopping and holidays.
• Annual awards based on performance.
• Healthcare and private medical insurance, plus participation in Vitality rewards after 6 months.
• Discretionary death-in-service benefit of six times your salary.
• Free access to Which? member content and helplines for money and legal advice.
• Free wills for employees and affordable wills for partners.
• Work-from-anywhere policy for 4 weeks annually.

About Which?

We promote a healthy work-life balance with flexible working options, including part-time and job-sharing opportunities. For discussions, contact [e-mail].

Which? is the UK’s consumer champion, committed to making life simpler, fairer, and safer. We value diversity and strive for an inclusive culture. We are proud to be in the ‘Top 25 Inclusive Employers’ list, ranked 3rd.

We encourage applications from all backgrounds. As a Disability Confident Leader, we provide reasonable adjustments during recruitment. For assistance, email [e-mail]. Learn more about our Disability Confident scheme.

Note: You must meet the essential criteria in the Role Profile for your application to be considered. We reserve the right to withdraw the advert at any time, though it will be open for at least 7 days.