Senior Content & Thought Leadership Manager

ASC Global; Greater London; Remote; GBP 65,000 - 90,000; Full time

Job summary

ASC Global is seeking a Senior Content & Thought Leadership Manager to build and lead our strategic content program from the ground up. This remote role focuses on turning complex tech insights into compelling narratives for engineers and procurement executives, with a strong emphasis on data-led thinking and executive storytelling.

You will shape two voices—our CEO and ASC Global—and drive a content program that links thought leadership to measurable pipeline impacts, while leading a small team

Qualifications

• 5-8+ years in B2B content, editorial or thought leadership in a technical field.
• Ability to translate complex technical topics into clear, compelling narratives.
• Strong interviewing and narrative-building skills with executives.

Responsibilities

• Develop two voices: CEO's personal LinkedIn and ASC Global's thought leadership.
• Interview internal experts and distill insights into publishable content.
• Track trends in AI, data centres, semiconductors, supply chain and related topics.
• Turn data into insights while protecting confidential information.
• Create content campaigns across LinkedIn, website, newsletters and other channels.
• Lead and mentor a junior content/social coordinator, coordinating freelancers.

Skills

B2B content

Editorial/expert writing

Thought leadership

Interviewing

Research-driven

Executive ghostwriting

Commercial mindset

Strategy & leadership

Education

Relevant degree or equivalent experience

Tools

LinkedIn Analytics

CRM attribution

Email platforms

Job description

Senior Content & Thought Leadership Manager

Full time | ASC Global | Remote Job

Job Information

Communications

Job Description

This is a remote position.

Senior Content & Thought Leadership Manager

ASC Global | Remote / Hybrid | Full-time

Most content in our industry is forgettable. We want to change that.

ASC Global works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to start telling that story.

We're looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. It's for someone who understands a complex technical industry, finds the story nobody else is telling, and makes engineers and procurement executives stop scrolling.

What you'll do

• Build two voices. Shape and grow our CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy.
  
• Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions, experience and market observations into sharp, publishable content.
  
• Own the big ideas. Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption, and develop clear points of view on them.
  
• Turn data into insight. Work with ASC's internal data to find proprietary trends worth publishing, without exposing confidential customer information.
  
• Create content that earns attention. Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts, with headlines and hooks that executives actually read.
  
• Multiply every idea. Turn one major report into a full campaign across LinkedIn, Instagram, our website, email and other channels.
  
• Prove it works. Track followers, engagement, website traffic, inbound enquiries, RFQs and, ultimately, revenue generated by content.
  
• Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator, and coordinate freelance video and design talent.
  

Who you are

• You have 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar.
  
• You're a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.
  
• You're a natural interviewer. You know how to draw out a subject-matter expert's best thinking and shape it into a narrative.
  
• You're research-driven and curious. You read industry news because you want to, not because you have to.
  
• You've ghostwritten or built an executive's personal brand before, and you can capture someone else's voice.
  
• You think commercially. You care about pipeline and revenue, not just likes.
  
• You're comfortable working directly with leadership and owning a strategy end to end.
  

Nice to have

• Exposure to procurement, supply chain or the independent distribution market
  
• Experience producing data-led reports or market research
  
• Familiarity with LinkedIn analytics, CRM attribution and email platforms
  

This role is not for you if your main experience is scheduling posts and managing community comments. We need a strategist, storyteller and researcher first.

• You'll report directly to the CEO, with real influence and a seat at the table.
  
• You'll build a function from scratch, with a team and a budget behind you.
  
• You'll get first-hand access to market intelligence most content professionals never see.
  
• Compensation is competitive and based on experience and industry knowledge.