Principal Solutions Architect

Vmlenterprisesolutions; Greater London; On-site; GBP 100,000 - 150,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family‑friendly policies

Retailer discounts

Job summary

WPP Enterprise Solutions seeks a Principal Solutions Architect to lead end-to-end enterprise commerce design across storefronts, apps, data and ERP integrations. You will win client trust, craft compelling business cases, and demonstrate capabilities through demos and proofs of concept.

You will frame solutions around commercial value, guide platform choices, and collaborate with senior stakeholders to shape opportunities and drive revenue growth in a global context.

Qualifications

• Extensive senior experience in enterprise commerce across retail, consumer brands or B2B.
• Strong working knowledge of major platforms (Adobe Commerce, Salesforce Commerce Cloud, Shopify) and MACH/composable tech.
• Track record in shaping and winning significant commerce deals, workshops, proposals, and pitches.
• Ability to discuss value, cost, and ROI with senior executives.
• Hands-on understanding of ERP integrations and analytics within commerce.
• Understanding of mobile commerce app architecture (native/cross-platform).
• Ability to diagram complex estates into simple, compelling pictures for leadership.
• Credibility in building demos or proof-of-concepts to validate concepts.
• Energetic, confident presence able to lead client discussions.

Responsibilities

• Architect end-to-end enterprise commerce solutions across web, mobile, data and back office systems.
• Frame solutions around commercial outcomes with clear value and ROI.
• Lead workshops, governance, and partnerships to grow opportunities.
• Produce architecture diagrams and designs for storefront, platform, payments, data, and integrations.
• Guide platform choices and migrations, from monolithic to composable models.
• Design data, ERP, and back-office integration patterns at scale.
• Shape mobile app strategy and cross-channel architecture.
• Own the solution story, estimates, and proposals for client pitches.
• Ensure delivery readiness with clean handover to delivery teams.

Skills

Enterprise commerce experience

Platform breadth

Presales & new business

Commercial acumen

Data & ERP integration

Mobile apps

Architecture & communication

Hands-on credibility

Presence

Tools

AWS

GCP

Azure

Shopify

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Our Commerce & Technology division helps leading global brands design, build and run the commerce platforms behind their growth. We are seeking a Principal Solutions Architect to lead solution in business pursuits and account growth, across enterprise commerce.

You will be the person in the room who understands how the whole commerce estate fits together, from web storefront and mobile app through commerce platform, data and ERP. You will turn that understanding into a clear case for business value, win the trust of senior client stakeholders, and when it helps, build a working demonstration to show them what good looks like.

Key Responsibilities

• Architect Enterprise Commerce:Design end to end commerce solutions across Adobe Commerce, Salesforce Commerce Cloud, Shopify, HCL and composable (MACH) solutions, spanning web, mobile apps, data and back office systems.

• Lead with value:Frame every solution around commercial outcomes, cost and return, so clients can see clear cases for change rather than a technology shopping list.

• Serve as an outward-facing, energetic leader who runs workshops, participates in governance, and collaborates with commercial teams to identify and shape technical growth opportunities.

What you’ll be doing

• Client Engagement and Discovery: Build trusted relationships with senior business and technology stakeholders. Run discovery workshops, ask the questions that uncover what really matters, and cut through complexity to the decisions that count.

• Solution Design and Architecture: Produce clear architecture diagrams and solution designs covering storefront, mobile apps, commerce platform, search, content, order management, product information, payments, data and other integrations. Recommend the right platform and approach for each client rather than defaulting to one.

• Platform Selection and Replatforming: Guide clients through platform choices and migrations, including the move from monolithic to composable, weighing total cost of ownership, speed to market, risk and operating model.

• Data, Integration and Back Office: Get into the detail of how commerce connects to ERP (such as SAP, Microsoft Dynamics or Oracle), order management, warehouse, customer data and analytics, and design integration patterns that hold up at enterprise scale.

• Mobile and Omnichannel: Shape mobile app strategy and architecture (native, cross platform and headless) alongside web, store and marketplace channels, so the customer experience is joined up.

• Business Case and Value: Build business cases, value models and roadmaps that link technology decisions to revenue, conversion, margin and cost to serve.

• Demonstrations and Proofs of Concept: Stand up demo storefronts and prototypes quickly, such as a Shopify store or a composable proof of concept, to show clients what is possible and take risk out of their decisions.

• Proposals and Pitches: Own the solution story, architecture, assumptions and effort estimates in proposals, and present them with confidence at pitch.

• Handover and Delivery Assurance: Make sure what is sold can be delivered, with a clean handover to delivery teams and continued involvement through mobilisation.

• Market and Partner Leadership: Stay across the commerce market, including cloud (AWS, GCP), AI in commerce and agentic commerce. Share that knowledge to strengthen our propositions and our partner relationships.

What we want from you

• Enterprise Commerce Experience: Extensive senior experience in enterprise commerce across retail, consumer brands or B2B, gained in digital agencies, consultancies or large brands.

• Breadth Across Platforms: Strong working knowledge of Adobe Commerce, Salesforce Commerce Cloud and Shopify, plus composable and MACH (microservices, API first, cloud native, headless) components such as Commerce tools, Contentful, Algolia, Akeneo or similar.

• Presales and New Business: A track record of shaping and winning significant commerce deals, running workshops, writing proposals and presenting to senior audiences.

• Commercial Acumen: Understands how clients make money. Speaks confidently about value, cost and return, and can hold a commercial conversation with a Chief Executive or Chief Financial Officer as easily as with a Chief Technology Officer.

• Data and ERP Integration: Hands on understanding of how commerce connects with ERP, order management, product information, customer data and analytics, and the integration patterns that make it work.

• Mobile Apps: Solid understanding of mobile commerce app architecture and delivery, including native and cross platform approaches and how apps connect to headless commerce services.

• Architecture and Communication: Excellent diagramming, written and verbal skills. Able to turn complex estates into simple pictures and clear stories for senior audiences.

• Hands On Credibility: Comfortable building a demo store, configuring a platform or proving a concept yourself, rather than relying on slides alone.

• Presence: Energetic, confident and credible with clients. Able to cut through noise and lead the room.

If you know some of this, even better

• Certifications across Adobe Commerce, Salesforce B2C Commerce or Shopify, MACH

• AWS certifications (Solutions Architect Associate or Professional) and experience running commerce on Cloud solutions.

• Order management, product information management and marketplace platforms

• B2B commerce, including complex pricing, catalogue and account structures

• Agentic commerce concepts and emerging standards (ACP, AP2, A2A) and practical use of AI in commerce

• Total cost of ownership and business case modelling

• The C4 model and diagrams as code

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave

To find out more visit enterprisesolutions.wpp.com and follow us on LinkedIn. WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

#LI-EMEA

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.