Senior Content Designer - Department for Transport - SEO

Manchester Digital; Manchester; On-site; GBP 48,000 - 64,000; Full time

Job summary

Department for Transport is seeking a Senior Content Designer to shape GOV.UK content and digital services used by millions. You will lead user-centred content, use research and data to improve experiences, and collaborate with policy, design, legal and communications teams to turn complex topics into clear, accessible content.

You will champion content standards and contribute to the wider government content community, helping ensure accessibility and quality across services.

Qualifications

• Excellent writing, editing and proofreading skills with strong grammar.
• Ability to translate complex information into plain English for diverse users.
• Experience applying accessibility requirements and editorial style guides.
• Experience using evidence, research and analytics to improve content.
• Willingness to join Content Design Academy and complete the package.
• Willingness to learn agile practices.

Responsibilities

• Lead role in shaping user-centred digital content on GOV.UK.
• Collaborate with policy teams, service designers, researchers, legal, AI and comms.
• Champion content design best practices and engage stakeholders.
• Contribute to wider government content community.
• Manage content across digital products and services.

Skills

Content design

Editing

Accessibility

User research

Agile working

Job description

Location

Birmingham, Hastings, Leeds, London, Swansea

About The Job

Job summary

Would you like to shape GOV.UK content and digital services used by millions of people?

Can you turn complex information into simple, effective, user-centred content?

Do you enjoy using research, data and insight to design better digital experiences?

If you are passionate about writing quality content, improving accessibility and creating better user experiences, we would love to hear from you.

This is an exciting time to join the Digital, Information and Security Directorate (DIS) within the Department for Transport (DfT) as we restructure our directorate to ensure we are ready for future challenges, building a more sustainable, skilled and in-house capability.

Create clarity. Shape services. Put users first. Use research, insight and content design expertise to create accessible digital content that helps millions of people access government information and services.

Job Description

Join the Department for Transport's Content Design Team and help create content that makes government services simpler, clearer and more accessible for everyone. As a Senior Content Designer, you will play a lead role in shaping user-centred digital services and GOV.UK content, ensuring people can find and use the information they need quickly and easily.

Working as part of a multidisciplinary team, you will use research, data and user insight to design, write, edit and continually improve content across a range of digital products and services. You will collaborate closely with policy colleagues, service designers, user researchers, legal teams, AI and communications professionals to understand complex topics and turn them into clear, accessible content that meets user needs.

You'll help champion content design best practice, influence stakeholders, support the development of others and contribute to the wider government content community. Whether improving an existing service, creating online forms and surveys, writing content or helping shape strategic approaches to content design, your work will have a direct impact on how people interact with government services.

Your Responsibilities Will Include, But Are Not Limited To

• project managing publishing requests from initial advice to officials to the delivery of high-quality content and services on time and on budget
• collaborating with internal policy, comms and service design teams to understand their needs, pair write content and mark-up content to meet tight deadlines
• providing advice on the best ways to ensure that content and services are accessible and usable
• building relationships across the department to increase focus on meeting user needs, improve compliance with accessibility regulations and promote early engagement with content designers

Read the role profile for more information about the role. Please note that the role profile is for information purposes only – whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

To be successful in this role you will need to have the following experience:

• expert content writing, editing and proofreading skills, including a strong command of grammar, spelling, punctuation and tone of voice
• proven ability to translate complex information into plain English that meets user needs
• demonstrable experience of applying and championing content standards, accessibility requirements and editorial style guides
• practical experience of using evidence, research and analytics to improve content
• member of, or willing to join, the Content Design Academy and complete the learning content design package
• understand, or be willing to learn, agile working practices