Senior Content Designer

UK Home Office; Croydon; Hybrid; GBP 62,109 - 66,229; Full time

Benefits offered by this job

Civil service pension

Flexible working options

25 days annual leave

Maternity and adoption support leave

Paid leave for fostering approval

Corporate membership for carers

Job summary

UK Home Office is seeking a Senior Content Designer in Croydon to design impactful services for vulnerable individuals. The role involves managing and developing content practices, collaborating with various stakeholders, and ensuring content is user-centered and accessible. This hybrid position includes various perks like a civil service pension, flexible working options, and generous annual leave. Ideal candidates will have experience in content design and evidence-based decision-making.

Qualifications

• Experience in scoping, writing, editing, and managing content.
• Utilizing analytics and feedback to understand user needs.
• Creating and using prototypes for design proposals.

Responsibilities

• Design services to support vulnerable individuals in the UK.
• Work with various stakeholders to improve navigation of services.
• Manage and develop content practice across the portfolio.

Skills

Content design

Evidence-based design

Prototyping and concept creation

Accessibility and inclusion

Communicate, persuade and advocate

Managing people and leading

Job description

Overview

Salary: £62,109 (National) or £66,229 (Croydon) plus skills allowance of up to £6,000 pending assessment.

Location: Croydon, Manchester or Sheffield on a hybrid basis

Advert Close: 11:55 pm Monday 18th May 2026

Please note that this role requires Security Check (SC) clearance, which would normally need 5 years’ UK residency in the past 5 years.

What you’ll bring to the role

We’re looking for a Senior Content Designer who wants to do meaningful work. You’ll help to design services that protect some of the most vulnerable people in the UK.

Day-to-day, you’ll work directly with the Modern Slavery (MSU), improving how a wide range of people – from emergency service workers and voluntary sector staff to those directly affected – navigate and use critical government services. You’ll work with researchers and other designers, challenging assumptions, running workshops, and making complex policy actionable.

This is also a leadership role. You’ll line manage and help develop content practice across the portfolio, setting the standard and enabling others to meet it.

Crucially, we need someone who understands complex systems and can think beyond content, someone who can play an active role in shaping the whole design as well as the words. If you want your work to have real impact and help define what good content design looks like, this role is for you.

You will be assessed against the following skills and experience during the selection process:

• Content design: scoping, writing, editing and managing user-centred content to make sure it’s accurate, timely, relevant, accessible and written to style.
• Evidence-based design: using analytics, feedback and research to understand user needs and to inform content decisions.
• Prototyping and concept creation: creating and using prototypes to share and test design proposals.
• Accessibility and inclusion: assessing the accessibility of online content and advising teams how to fix issues so it is inclusive and accessible to all.
• Communicate, persuade and advocate: convincing stakeholders and team members about the benefits of adopting an accessible, UCD approach.
• Managing people and leading: managing and mentoring team members, providing them with guidance, training and constructive feedback.

What’s in it for you?

• A civil service pension with employer contribution rates of at least 28.97%.
• In-year reward scheme for one-off or sustained exceptional personal or team achievements.
• The ability to potentially adopt flexible working options that suit your work/life balance, plus the opportunity in future to take a career break.
• 25 days annual leave on appointment, rising with service.
• Eight days public holidays, plus one additional privilege day.
• 26 weeks maternity, adoption or shared parental leave at full pay, followed by 13 weeks statutory pay and a further 13 weeks unpaid, after qualifying service.
• Maternity and adoption support leave (also known as paternity leave) of two weeks full pay, after qualifying service.
• Paid leave for fostering approval processes, support when a child is substantively placed with you plus a foster to adopt policy.
• Support for guardians and kinship carers.
• Corporate membership of ‘Employers for Carers’ providing additional information and advice for carers, plus a ‘Carer’s Passport’ to discuss workplace needs and underpin supportive conversations.
• Time off to deal with emergencies and certain other unplanned special circumstances.