Senior Content Creator: Digital Growth & Storytelling

Hearst; City Of London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Health cash plan

Cycle to Work

Location Flex

Holiday Exchange

Charity Day

Wellbeing resources

ERG groups

Office discounts in London

Job summary

Hearst UK is seeking a Senior Content Creator to work with the Multiplatform Director. You will publish best-in-class content that drives traffic, engagement and membership, prioritising audiences on platforms like Facebook and Google Discover.

You’ll shape RW’s online content strategy and deliver brand plans for the year, including video content, events and membership initiatives. You will write and edit daily digital content, work with analytics to inform strategy, and collaborate across

Qualifications

• A proven track record of working on a digital brand at a senior level.
• Proactive self-starter who thrives in a small, dynamic brand team.
• Ability to spot stories with high traffic potential and edit fast to capitalise on trends.
• Strong data usage to inform content strategy; comfortable with analytics tools.

Responsibilities

• Write and edit daily digital content across multiple touchpoints with the brand voice.
• Shape RW’s digital strategy using data and insights to grow reach and engagement.
• Collaborate with print, social, video, membership, events and e-commerce teams.
• Support and drive sign-ups to Runner’s World Club with the Membership Director.
• Develop and implement SEO strategies to grow traffic across key pillars (Google Discover).
• Repurpose content from central hubs for digital platforms with a strong UX focus.
• Ensure factual accuracy, originality and legal compliance across copy.

Skills

Senior digital brand

Data-driven

SEO expertise

GA knowledge

Tools

Google Analytics

Job description

Hearst UK is seeking a Senior Content Creator to work with the Multiplatform Director. You will publish best-in-class content that drives traffic, engagement and membership, prioritising audiences on platforms like Facebook and Google Discover.

You’ll shape RW’s online content strategy and deliver brand plans for the year, including video content, events and membership initiatives. You will write and edit daily digital content, work with analytics to inform strategy, and collaborate across