Digital Content Director: Video & Social

Global; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Global's Smooth and Gold brands seek a Digital Managing Editor to lead the digital content strategy across two iconic UK radio brands. You’ll place video at the heart of content, shaping discovery across YouTube, social platforms, Global Player and websites.

You’ll lead a talented digital team, collaborating with on-air teams to deliver ambitious, audience-first content that brings both brands to life. You’ll guide editorial, video and social activities, using insights to grow audiences and

Qualifications

• Leadership experience coaching and developing digital teams.
• Proven track record building video strategies and growing audiences on YouTube.
• Strong knowledge of Facebook, Instagram, TikTok and YouTube content planning and publishing tools.
• Editorial judgement in developing digital strategies within entertainment/media.
• Ability to use analytics to understand audiences and identify growth opportunities.
• Strong stakeholder management with presenters and senior teams.
• Excellent written and verbal communication with creative eye.
• Experience with CMS and applying SEO best practices.
• Genuine passion for music and pop culture from 1960s–2000s.

Responsibilities

• Lead and inspire the Smooth and Gold digital team, coaches and develop talent.
• Drive a video-first strategy focused on longform YouTube and shortform social content.
• Own the digital content plan across Global Player, websites and social platforms.
• Create standout content that blends music, TV, film and culture.
• Collaborate with on-air teams to identify content opportunities and maximise interviews.
• Maintain high editorial, creative and design standards across platforms.
• Use insights to drive growth and improve content across platforms.
• Collaborate with other brands and commercial teams on co-branded content.
• Represent Smooth and Gold at events and premieres for digital coverage.

Skills

People leadership

Video strategy

Social media

Editorial judgement

Audience insight

Stakeholder management

Communication

CMS & SEO

YouTube longform

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

Global's Smooth and Gold brands seek a Digital Managing Editor to lead the digital content strategy across two iconic UK radio brands. You’ll place video at the heart of content, shaping discovery across YouTube, social platforms, Global Player and websites.

You’ll lead a talented digital team, collaborating with on-air teams to deliver ambitious, audience-first content that brings both brands to life. You’ll guide editorial, video and social activities, using insights to grow audiences and