Audience Growth & Discover Lead

Hearst Corporation; City of Westminster; Vor Ort; GBP 40.000 - 45.000; Vollzeit

Benefits dieser Stelle

Specsavers eye care

Health cash plan

Cycle to Work scheme

Location Flex

Zusammenfassung

Hearst UK in London seeks a data-driven Content & Audience Specialist to drive SEO and Discover performance for flagship brands. You’ll shape Facebook content strategy, optimize CMS workflows, and train teams to leverage a key audience tool.

You’ll partner with brand digital leads to deliver measurable traffic gains against UK PV targets. The role emphasizes data grounded decision making, cross-brand collaboration, and proactive insights delivery to editorial teams.

Qualifikationen

• Proven hands on experience of SEO and wide knowledge of ranking factors.
• Strong experience with Google Discover.
• Strong experience with tools such as Trends, GA4 and GSC.
• Strong analytical skills: Using advanced spreadsheet functions, and the ability to turn the data into insights for a non-technical audience.
• A good understanding of what drives Facebook referral traffic, including post format, timing and link performance.
• Stakeholder relationships
• Excellent communication skills: verbal and written.
• Great organisational and time management skills, and the ability to deliver under tight deadlines
• Strategic thinking

Aufgaben

• Devising, planning and implementing successful content and distribution strategies for your brands, ensuring we hit our monthly UK PV targets.
• Ensuring that all content calendars are grounded in data, clear as to why we’re recommending things, and will have the maximum expected impact on traffic.
• Being vocal in daily content planning meetings, ensuring we’re doing the highest-traffic stories, and that headlines and publishing plans (EG timings, syndications etc) are optimised.
• Shaping each brand’s Facebook content strategy with the Social Media Managers, so posting choices are grounded in data and drive measurable referral traffic to our sites.
• Owning each brand’s Google Discover performance: spotting trending topics and audience interests early, analysing what drives Discover visibility and clicks (topic, headline, timing), and turning that into regular reporting and clear recommendations for editorial teams.
• Work directly in the CMS to optimise content but train editorial people to get the basics right first time without needing your input.
• Leading the rollout of a key audience tool across the business (such as Marfeel, Similarweb or Parse.ly), and acting as its go-to expert: training teams, answering questions, and making sure it’s used to drive better editorial decisions.
• Lead ad hoc audience content projects to support brands and the Audience Team.
• Proactively anticipate the brands’ content needs and provide strong solutions before requested.
• Ensure that reporting is accurate, timely, delivers actionable insights and is used.
• Proactively analyse brands’ performance and come up with actionable insights.
• Assist Head of Audience in cross-department projects.

Kenntnisse

SEO

Google Discover

GA4

GSC

Facebook referral traffic

Stakeholder relationships

Communication

Organization & time management

Strategic thinking

Jobbeschreibung

Hearst UK in London seeks a data-driven Content & Audience Specialist to drive SEO and Discover performance for flagship brands. You’ll shape Facebook content strategy, optimize CMS workflows, and train teams to leverage a key audience tool.

You’ll partner with brand digital leads to deliver measurable traffic gains against UK PV targets. The role emphasizes data grounded decision making, cross-brand collaboration, and proactive insights delivery to editorial teams.