Senior Conference & Events Sales Executive

Edgbaston Park Hotel and Conference Centre; Park Central; On-site; GBP 38,000 - 54,000; Full time

Job summary

Edgbaston Park Hotel and Conference Centre in the UK is seeking a Senior Conference & Events Sales Executive to manage enquiries and coordinate C&E bookings for meetings, events, conferences and weddings, combining excellent service with strong commercial acumen to maximise sales.

You’ll handle telephone, email and third-party enquiries, conduct venue show-arounds, produce quotations, contracts and invoices, and drive upsells while coordinating with reservations and operations teams for flawless

Qualifications

• Three+ years in sales or event management, preferably in hotels.
• Proven ability to sell and coordinate C&E services.
• Strong contract negotiations and client relationship skills.
• Excellent presentation and communication abilities.

Responsibilities

• Manage enquiries by phone, email and third parties with accuracy.
• Conduct face-to-face and virtual venue show-arounds highlighting facilities.
• Produce quotations, proposals, contracts and pro-forma invoices; drive upsells.
• Coordinate bookings from contract through final details with reservations and operations.
• Monitor allocations, rooming lists and billing; manage changes per policy.
• Stay informed on market trends; support showcases, tradeshows and events.
• Mentor junior C&E sales executives and share best practices.

Skills

Customer service

Negotiation

Client relationships

Presentations

Team mentorship

Tools

Contracts

Quotations

Job description

We’re proud to be a certifiedB Corp– one of only seven hotels/hotel groups in the UK to earn this prestigious accreditation. This means we’re part of a global community of businesses committed to using profits and purpose to make a positive impact on people and the planet. If you want to be part of a team that values sustainability, inclusivity and meaningful work, we’d love to hear from you.

We're seeking an experienced Senior Conference & Events Sales Executive to manage enquiries and coordinating Conference & Events (C&E) bookings, including meetings, special events, conferences and weddings. You will combine exceptional customer service with strong commercial acumen to maximise sales, support your team and convert every business opportunity.

What you’ll be doing

• Managing telephone, email and third-party enquiries efficiently and professionally, ensuring every detail is accurate.
• Conducting engaging face-to-face and virtual venue show-arounds with clients, highlighting our facilities and services.
• Proactively following up on leads, producing accurate quotations, proposals, contracts and pro-forma invoices, and driving upsells to maximise revenue.
• Coordinating all bookings from contract through to final details, ensuring flawless delivery and seamless communication with the reservations and operations teams.
• Monitoring event allocations, rooming lists and billing accuracy, and managing cancellations or changes in line with hotel policies.
• Staying up to date on competitors, local trends and market opportunities, supporting showcases, tradeshows and exhibitions to promote the venue.
• Providing guidance and mentorship to junior C&E sales executives, sharing best practices and fostering service excellence.

About you

You’ll bring at least three years’ experience in sales or event management, ideally within the hotel sector, and a proven ability to sell and coordinate C&E services. You’re confident negotiating contracts, building strong client relationships and achieving sales targets. Skilled in presenting, persuasive in communication and passionate about exceptional service, you’ll thrive in a fast-paced, collaborative environment where no two days are the same.

In return, we offer a competitive salary and eligibility for our discretionary incentive scheme.

The Hotel reserves the right to close the vacancy early, should suitable applicants be found.

Edgbaston Park Hotel and Conference Centre is committed to being an equal opportunities employer and applicants will be shortlisted and recruited on the sole basis of their relevant skills, experience and qualifications. If you have a disability and require any adjustment to be made to the recruitment process in order for you to participate, please contact [e-mail] or call the People & Culture Team on 0121 414 8927.