Senior Communications Officer

Smart Energy GG; Greater London; Hybrid; GBP 40,000 - 62,000; Full time

Job summary

Smart Energy GB is seeking a Senior Communications Officer in London with hybrid working. You will lead creative PR campaigns, manage influencer collaborations and media partnerships, and support a 24/7 press office to promote the smart meter rollout.

The role focuses on developing engaging content, coordinating with spokespeople, agencies and partners to deliver high-impact communications across multiple channels.

Qualifications

• Experience designing and delivering integrated PR campaigns.
• Ability to write press releases, articles and social content to a high standard.
• Experience briefing spokespeople and talent for interviews or shoots.
• Track record delivering multi-channel influencer and paid media campaigns.
• Experience briefing digital/media teams to optimise paid social results.

Responsibilities

• Develop and deliver creative PR campaigns for targeted audiences.
• Produce campaign plans – concepts, angles, media lists and approaches.
• Project management – timing plans, schedules, adjustments and revisions.
• Arrange media interviews and create briefing materials for spokespeople.
• Produce engaging media materials: press releases, Q&As and briefs.
• Plan and attend radio sessions, shoots and photoshoots with messaging guidance.
• Review content for accuracy and tone across video and written formats.

Skills

Creativity

Collaboration

Proactive approach

Industry knowledge

Editorial skills

Verbal communication

Job description

Job title: Senior Communications Officer

Job location: London, SE1 hybrid working, minimum 2 days per week in the office)

Deadline: 25th September, 2026

Purpose of the job

Smart meters are an integral part of one of the largest infrastructure and technology upgrades in a generation, providing Britain with a smart energy system that can help us reach net zero carbon emissions. Smart Energy GB’s roll in this important mission is to generate demand for smart meters through its innovative, sector leading campaigns.

The Communications team develops creative, holistic campaigns based on behavioural insights, incorporating PR, influencer marketing, social content and media partnerships. It is also responsible for protecting and enhancing the reputation of smart meters and the rollout through media relations, stakeholder engagement and a 24-hour press office. Our aim is to create a media environment in which people would actively seek or accept a smart meter installation.

Reporting to a Senior Communications Manager, you will contribute to all of the varied and interconnected aspects of the communications team’s work. In a typical week that could include bringing creativity and innovation to support the development of PR campaigns and content for a wide range of audiences. It might mean finding the perfect influencer account or trend to complement our campaigns. Or working to deliver innovative print, social or podcast content with a media partner.

Key tasks/responsibilities

Work with the PR Manager and Senior PR Manager to develop and deliver creative PR campaigns, targeted to specific audience groups

Produce campaign plans – including concepts, angles, media lists and approaches

Project management – creating timing plans, managing schedules, adjusting and revising plans

Arrange media interviews and create briefing materials for senior colleagues, talent and other spokespeople, preparing them in advance

Contribute to the production of high quality and engaging communications resources and materials. Including, but not limited to:

Accurate, clear and engaging media-friendly copy, press releases, Q&As and spokesperson briefs

Planning and attending radio recording sessions, video shoots and photoshoots - providing guidance on messaging and tone, as well as delivering practical and logistical support

Reviewing content for accuracy and providing constructive feedback on tone and style – including video, written materials (including advertorials, articles and press releases), social posts and influencer content

Working collaboratively to deliver high-quality campaigns and content

Building positive and productive working relationships with agencies and partners (including PR, media agencies, production companies, media partners, influencers and partner organisations)

Proactively identifying opportunities to improve processes or ways of working within the communications team or with partners

Working with colleagues across digital and other functions to ensure campaigns are delivered on time and effectively

Attending and contributing to internal and/or external working groups and meetings

Supporting evaluation and reporting

Supporting the production of monthly comms evaluation and other analysis

Supporting the delivery of internal and external reports and presentations that demonstrate the effectiveness of our communications work

Perform other tasks as requested by senior colleagues

Take part in the 24/7 duty press office rota (inc. out of hours).

Experience

Supporting on the design and development of communications campaigns

Writing and editing press release, articles, social content and other written material to a high standard of style and accuracy

Managing projects independently

Writing briefs and supporting spokespeople and talent during interviews or shoots

Influencer campaigns – including selecting and briefing influencers, reviewing content and working alongside digital and media teams on boosting and whitelisting campaigns

Cross communications campaigns - Experience of working on integrated, multi-channel campaigns and a good understanding of how influencer, social and paid media campaigns work with PR to create cohesive campaigns

Experience of briefing and working directly with digital or media teams to deliver targeted paid social campaigns - including reviewing results and implementing learnings to optimise future campaigns

Experience of developing sponsored content with a media partner – such as advertorials, sponsored posts or podcasts

Skills and Competencies

Creativity and curiosity – you should be keen to learn about the latest trends and news in our industry and sector, and enjoy coming up with great ideas for campaigns and content

Collaboration – you should be able to work with and learn from a diverse range of colleagues and partners

Proactive approach - you should be able to use your initiative and take full ownership of your projects, including thinking through campaign requirements and anticipating pinch points ahead of time

Industry knowledge – you should have good understanding of the news and media environment and, in particular, how traditional media, social media and advertising work together to create holistic and impactful campaigns.

Editorial skills – you should take pride in producing engaging, effective and accurate copy and content for a range of channels. You should be able to write and edit press releases, social content, scripts and articles to a high standard, have a great eye for detail and be able adapt your style an approach for a diverse range of audiences.

Verbal communication skills – you should be a confident and effective communicator who enjoys engaging with people in a wide range of settings. You will be comfortable contributing ideas in meetings, representing the communications team and our work to internal and external stakeholders, briefing agencies, and working with case studies and talent.

Appreciation of the objectives and activities of Smart Energy GB – tell us why you want to work here.

Appreciation for the diversity of the people and communities of Great Britain – you should be able to demonstrate your commitment to embracing this diversity in your approach to work