Senior Communications Manager - Commercial

Barnsley Football Club; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports organization is seeking a Senior Communications Manager - Commercial to join their team in London. This role focuses on executing PR strategies that enhance commercial interests for the EFL, working closely with key stakeholders and ensuring positive media coverage. The ideal candidate will possess strong leadership skills, commercial awareness, and the ability to engage effectively with various partners. Opportunities for creative and strategic input are abundant in this dynamic position.

Qualifications

• Proven experience in a senior role within a high-profile organization with multiple stakeholders.
• Strong commercial awareness and PR agency experience preferred.
• Extensive media contacts and relationship management skills.

Responsibilities

• Manage narrative and promote the EFL through various media channels.
• Develop relationships with broadcast partners domestically and internationally.
• Lead PR and commercial partner activations.

Skills

Commercial awareness

Relationship management

Communication skills

Strategic thinking

Education

Relevant degree or equivalent experience

Tools

Microsoft Office Suite

Job description

Post Title: Senior Communications Manager - Commercial

Contract Type: Permanent

Workplace: EFL London office, Paddington

Reporting to: Head of Public Relations

Working Pattern: M-F, 35 hours

“The EFL is about two things – great football competitions and supporting communities 365 days a year”.

The EFL is seeking a dedicated Senior Communications Manager - Commercial to join our Communications Team. The role will support the EFL's strategic PR initiatives, focusing on our Commercial side and Partners.

JOB PURPOSE

Reporting to the Head of Public Relations, the Senior Communications Manager – Commercial will help execute the annual strategic PR plan for the EFL, emphasizing commercial interests and contributing to overall communications strategies.

KEY RESPONSIBILITIES

• Collaborate with the Head of Public Relations and the broader Communications and Commercial Teams to manage the narrative and promote the EFL, its Member Clubs, and associated charities through media coverage across various platforms (broadcast, digital, print) regionally, nationally, and internationally.
• Develop and maintain relationships with broadcast partners domestically and internationally.
• Support all PR, media, and communication activities related to the commercial side of the organization.
• Lead the development and execution of PR and commercial partner activations in partnership with colleagues, partners, and agencies.
• Assist the Commercial Team with PR and communications for fan engagement and marketing initiatives such as Fantasy EFL.
• Coordinate with external agencies, prepare briefs, and provide support as needed.
• Contribute to internal communications to keep departments informed about commercial activities.
• Engage with member Clubs to brief them on commercial and campaign activities.
• Identify media targets and objectives, monitor coverage, and ensure effective measurement of campaign success.
• Prepare comprehensive reports with key metrics and results.
• Build and maintain relationships with journalists across various levels and sectors.
• Manage stakeholder communications regarding the EFL’s commercial activities.
• Support and develop team members and colleagues on communication matters related to commercial activities.
• Plan and execute PR strategies for partner events to promote the EFL positively to fans and partners.

About The Candidate

WHO WE ARE LOOKING FOR

KNOWLEDGE & UNDERSTANDING

• Proven experience in a similar senior role within a high-profile organization with multiple stakeholders.
• Strong commercial awareness, preferably with PR agency experience.
• Experience within the sports industry is advantageous.
• Extensive media contacts and relationship management skills.
• Knowledge of the EFL, its clubs, and the broader football community.

TECHNICAL SKILLS

• Proficiency in developing and implementing communication strategies.
• Excellent communication and presentation skills, capable of engaging internal and external audiences.
• Ability to meet deadlines in a fast-paced environment.
• Advanced skills in Microsoft Office Suite.
• Relevant degree or equivalent experience and training.

ATTRIBUTES

• Leadership in meetings with high-profile stakeholders.
• Creativity, enthusiasm, and innovative thinking.
• Strategic thinker and problem solver.
• Willingness to work occasional evenings and weekends.
• Commitment to the principles of the EFL: teamwork, fairness & equality, listening & learning.

About The Club

INTRODUCTION TO THE EFL

The English Football League (EFL) is the most attended football league in Europe, comprising 72 clubs across England and Wales. It manages competitions including the Sky Bet EFL, Play-Offs, Carabao Cup, and youth/reserve leagues. The EFL plays a vital role in community engagement and football development, operating year-round and supporting local communities.

The Communications Team aims to enhance and protect the EFL's reputation and manage relationships with clubs, supporters, and policymakers, ensuring the league remains prominent in the public eye.

The EFL offers unique opportunities to work with leading sports competitions, clubs, and media. We seek talented individuals who approach their work with energy, excellence, and commitment. We value diversity and inclusion and encourage applicants with varied backgrounds and experiences. If you have specific needs regarding the recruitment process, please mention this in your application. The EFL reserves the right to close the vacancy early if sufficient applications are received.