Senior Communications Lead: Strategy, Storytelling & Impact

Softcat; Marlow; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Softcat is seeking a Communications Manager to lead the strategy, planning and delivery of internal and external communications. You will work with senior stakeholders across the business, guiding messaging and protecting brand voice, shaping communications for measurable impact.

As a senior member of Softcat's Marketing department, you will oversee content across channels, drive performance, and mentor a team while staying ahead of industry trends to support business growth.

Qualifications

• Exceptional written and verbal communication; ability to influence senior stakeholders.
• Significant experience in communications, PR, or marketing roles, with a track record of strategic initiatives.
• Strong expertise in content strategy, messaging development, and multi-channel delivery.
• Proficiency in Microsoft Office applications (Teams, Word, PowerPoint, Excel).
• Deep understanding of digital communication tools, social media, and performance measurement.
• Strong analytical skills with data-driven improvements.
• Excellent organisational and project management abilities.
• Experience leading high-performing teams.
• Ability to work autonomously with accountability.

Responsibilities

• Deliver and drive the communications strategy, ensuring alignment with wider business and marketing objectives.
• Lead planning and execution of integrated internal and external communications campaigns from concept to delivery and evaluation.
• Advise senior stakeholders on messaging, tone of voice, positioning, and approach.
• Oversee creation of high‑quality content across channels, ensuring brand alignment.
• Monitor, analyse, and report on communications performance to optimise strategy.
• Manage and prioritise complex communications requests and high‑profile activity.
• Provide leadership within the Communications team with line management responsibilities.
• Stay up to date with industry trends to inform strategy.

Skills

Communication skills

Experience in communications

Content strategy

Microsoft Office

Digital tools

Analytical skills

Project management

Leadership

Autonomy

Tools

Microsoft Teams

Word

PowerPoint

Excel

Job description

Softcat is seeking a Communications Manager to lead the strategy, planning and delivery of internal and external communications. You will work with senior stakeholders across the business, guiding messaging and protecting brand voice, shaping communications for measurable impact.

As a senior member of Softcat's Marketing department, you will oversee content across channels, drive performance, and mentor a team while staying ahead of industry trends to support business growth.