Senior Communications Associate

Website Files; London Borough of Hackney; On-site; GBP 32,000 - 46,000; Full time

Job summary

Website Files in London is seeking a Senior Communications Associate to join our account team. The role focuses on coordinating day-to-day account activity, advising on regular client communications, and driving KPIs across smaller accounts or core workstreams within larger accounts.

The SCA will own a press office function on a small account, manage media relations tasks, draft bylines, press releases and social content, and coordinate with junior staff to deliver timely, high-quality client

Responsibilities

• Coordinate day-to-day activities on 1-2 small accounts.
• Own press office function and run a sell-in for news.
• Draft bylines, pitches, press releases and social content.
• Brief junior staff and review client emails before sending.
• Help with new business pitches and contribute ideas.
• Ensure timely responses and KPI attainment.

Job description

JOB DESCRIPTION

SeniorCommunicationsAssociate (SCA)

Overview of the role: The SCA is an established member of the account team that is

able to efficiently manage and advise on account processes while taking on responsibility

for hitting KPIs. They are able to advise the client on regular account activity and news

announcements but will seek advice on bigger projects and strategy.

Job type: Permanent, full-time

RESPONSIBILITIES / REQUIREMENTS

Account coordination/management: Expected to successfully be the day-to-day

lead on 1-2 small accounts or lead a core workstream of a large account. They will feel

invested in the account and accountable for hitting the KPIs which meets the client’s wider

organisational objectives. If accounts are in danger of not hitting KPIs they will flag this in

good time to a senior team member, detailing the solutions they propose. They will be

comfortable owning day-to-day client communications and will make sure that all emails

are addressed in a timely manner. A SCA will be comfortable briefing more junior members

of staff on coordination tasks. They will review actions and agendas and other client facing

work before it is sent.

Media relations: Will own a press office function on a small account and be

comfortable running a sell-in for a news announcement. They will also be able to

successfully brief more junior members of the team on media relations tasks and be

responsible for ensuring the coverage and relevant articles are monitored and shared with

clients as soon as they surface.

Writing: Can formulate ideas for bylines, create a plan and draft the content (byline).

Is familiar with PR writing styles and formats, for example can draft a pitch, a press

release and social content. Moreover, they will understand the purpose of each piece of

content (PR, Blog, pitch note). They will be expected to draft a byline with a lighter brief

(and approved byline plan) for example. Some edits are to be expected on most writing

tasks, but a SCA will be resourceful in finding information and with support and direction,

identifying the angle and tone.

Line management:

SCA can clearly define timely objectives and is proactive in seeking

feedback, learning, and setting meetings and regular check-ins with their line manager.

Will not have any line management responsibilities.

New business:

Expected to support with research, contribute to the media relations

portion of the deck and take part in brainstorming, during the pitching process. Is also

expected to present in a new business pitch.

Agency wide initiatives:

A SCA should be communicating with their line managers (or

have already done so) about carving out a niche or area of interest within the agency that

they can contribute to. They are expected to be presenting learnings and lunch and learns

to the team, leading brainstorms etc.

Organisation:

Organisation is important and expected at every level within the

agency. An SCA will be expected to answer emails in a timely manner, manage their

schedules/calendars and be on time for meetings and make and meet internal and

Broader marketing knowledge:

An SCA will understand the different practices within

marketing and be able to advise clients of the opportunities with the other specialities

within marketing for example SEO, PPC, lead generation and social media marketing.

They should be able to advise on best practice social media marketing and be seeking to

improve their knowledge of the other areas.

Attitude:

Open and eager to learn from feedback. Is proactive and keen to progress. Has a

willingness to work / put up hand and ask questions. Respects all team members and is a

team player.