Senior Account Director (6-Month Fixed-Term Contract)

Croud; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Work from home opportunities

Annual performance bonus

Gym Membership contributions

Equity in Croud US upon completion of

Free home office chair

Full Paid Medical Insurance

25 days holiday a year

Rail card

Share option scheme

Life and income protection

401k plan

Summer Fridays

Job summary

Croud is seeking an experienced Senior Account Director to lead day-to-day client relationships and coordinate omni-channel campaigns across key accounts. You will translate client objectives into priorities for strategy, project management and specialist teams, ensuring delivery is effective, profitable and meets expectations.

The role blends trusted client counsel with hands-on leadership, maintaining performance visibility, anticipating risks and identifying opportunities to grow

Qualifications

• Substantial agency experience leading complex accounts.
• Strong understanding of PPC, SEO, paid social and integrated media.
• Proven ability to translate client objectives into action plans.

Responsibilities

• Own day-to-day client relationships and briefs.
• Translate client priorities into clear briefs for strategy and teams.
• Align channel and creative teams around objectives, budgets and KPIs.
• Lead omni-channel campaigns and manage delivery with deadlines.
• Monitor performance, scope, profitability and risk; adjust actions.
• Develop growth plans with the Managing Partner and cross-sell opportunities.
• Coach cross-functional teams and address capacity gaps.
• Contribute to pitches and industry forums.

Skills

Client leadership

Strategy & planning

Delivery & performance

Commercial management

Account growth

Risk management

Team leadership

Tools

PPC

SEO

Paid social

Programmatic

Display

Job description

• The Senior Account Director leads day-to-day client relationships and coordinates the delivery of integrated, omni-channel campaigns across a portfolio of key accounts. Working closely with the Managing Partner, they translate client business objectives into clear priorities for strategy, project management and specialist teams, ensuring delivery is effective, commercially sound and consistently meets client expectations
• The role combines trusted client counsel with hands-on account leadership: maintaining visibility of performance, anticipating risks, strengthening client satisfaction and identifying opportunities to grow relationships across Croud and Born Social
• Key responsibilities include, but are not limited to:
• Client leadership: Own day-to-day relationships, understand clients’ commercial drivers and translate their priorities into clear briefs. Map stakeholders and strengthen senior relationships with the Managing Partner
• Strategy and planning: Partner with Strategy & Planning to align channel and creative teams around client objectives, budgets and KPIs. Turn specialist insights and performance data into actionable client recommendations
• Delivery and performance: Lead and deliver omni-channel campaigns and workstreams with Project Management and specialist leads. Maintain visibility of performance, deadlines, dependencies and quality assurance, agreeing corrective actions and tracking commitments to completion
• Commercial management: Monitor contracts, scope, fees and profitability. Work with Finance on forecasts and reporting, flag over-servicing and secure approval for changes to scope or resources
• Account growth: Develop growth plans with the Managing Partner. Identify relevant cross-sell opportunities, drawing on Croud and Born Social’s services, proprietary tools and technology
• Risk and satisfaction: Gather client feedback and monitor relationship, commercial and delivery risks. Coordinate issue triage, agree one action plan and client response, and elevate material concerns promptly
• Team leadership: Align cross-functional teams around clear responsibilities. Coach Client Services colleagues, line‑manage where assigned and work with specialist leaders to address capacity gaps and competing priorities
• Partnerships and new business: Contribute to pitches and RFPs. Work with channel directors and media partners to bring relevant innovation to clients and represent the agency in industry forums
• Accountability: Own day-to-day client communication and account coordination within agreed plans and delegated authority. The Managing Partner retains overall commercial accountability, material approvals and executive escalations. Strategy and Planning owns strategic frameworks; specialist leads own technical execution; Project Management owns schedules and workflow
• Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)

Benefits

• Recruitment referrals bonus
• Season Ticket loan
• Work from home opportunities
• Annual performance bonus
• Gym Membership contributions (Classpass or NYHRC)
• Equity in Croud US upon completion of 6 months
• Free home office chair
• Full Paid Medical Insurance (including dental and vision)
• 25 days holiday a year
• Ride to Work scheme
• 20 days vacation a year + 10 public holidays
• Agile working policy
• Sales commission (if involved in a pitch)
• Annual performance bonus
• Recruitment referrals bonus
• Summer Fridays
• Share option scheme
• Summer Fridays
• Sale commission
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Rail card
• Medical cash plan
• Quarterly team offsites / Regular socials
• Agile Working Policy
• Free Citibike membership
• Gym membership contributions
• Life and income protection
• 401k plan
• Free fruit, breakfast cereals and tea & coffee

Connect performance to business outcomes, interpret measurement and analytics, and manage scope, forecasts and account profitabilityBuild trust with senior stakeholders, manage challenging conversations and communicate recommendations clearly and persuasivelyMotivate cross-functional teams, develop colleagues and prioritise calmly, with initiative, resilience and attention to detailSubstantial agency experience leading complex accounts, with a strong understanding of PPC, SEO, paid social, programmatic/display and integrated media and creative delivery