Communications Consultant

Website Files; London Borough of Hackney; On-site; GBP 65,000 - 82,000; Full time

Job summary

Website Files is seeking an experienced Communications Consultant to lead client accounts, coordinate day-to-day activities, and drive KPI delivery. The role emphasizes strategic media relations, high-quality PR writing, and coaching junior staff within a fast-paced agency environment.

The successful candidate will own client communications, manage deadlines, and contribute to new business pitches, sharing industry insights and driving proactive account strategy.

Qualifications

• Proven experience leading client accounts and coaching junior staff.
• Ability to manage multiple deadlines and KPI delivery.
• Strong media relations and strategic pitching skills.
• Skilled PR writing for pitches, press releases and social content.

Responsibilities

• Lead day-to-day client coordination to hit KPIs and meet deadlines.
• Coach junior staff and brief senior team members on tasks and timelines.
• Oversee media relations, identify fresh angles and opportunities aligned to client goals.
• Edit and approve PR materials, pitches and social content for client readiness.
• Share industry insights and contribute to strategy discussions and new business pitches.

Skills

Leadership

Media relations

PR writing

Account management

Coaching

Strategic thinking

Time management

New business

Organization

Job description

JOB DESCRIPTION

Communications

Overview of the role: The CC is an established and experienced member of the account

team. They lead the account and are the go-to person for the client and, more importantly,

they are viewed as a trusted advisor. The CC is someone who knows what is going on at all

levels of the account (high-level down to the minute details). They oversee, manage and

advise the team, and take an active role in coaching junior staff. They are responsible for

hitting KPIs and work as a team to ensure this is done. They confidently advise the client

on all account activity including bigger projects and strategy (with the support of SCC

and Associate Directors).

Job type: Permanent, full-time

RESPONSIBILITIES / REQUIREMENTS

Account coordination/management

Expected to be the day-to-day lead on all of their accounts. They will be responsible for ensuring that everything that needs to happen to hit KPIs happens on time and developing clear objectives that are aligned to organisation objectives. They will feel invested in the account and responsible for hitting the KPIs. They will be comfortable owning day-to-day client communications and will make sure that all emails are addressed in a timely manner and all deadlines (external and internal) are met within the team. A CC will be comfortable managing up and down, which means briefing both junior and senior members of staff on coordination tasks and chasing on deadlines. They will review actions and agendas and other client facing work before it is sent.

Media relations

While the CC will oversee the press office function on their accounts, they will be expected to lead by example and coach the team on how to approach media relations efforts. The CC will coach the team to play a more strategic role regarding media relations, for example they will encourage the team to identify fresh angles, stories and opportunities that align with the clients’ objectives, on an ongoing basis, ensuring that media relations efforts continue to evolve and thrive. They will encourage the team to think “outside of the box” and lead conversations and brainstorms. They will ensure that the team is on top of newsjacking opportunities in a timely manner.

Writing

Will be responsible for overseeing bylines plans and editing content. Is well versed and practised with PR writing styles and formats, for example can not only draft a pitch, a press release and social content with minimal edits. They can support, advise, coach and edit these materials and will feel confident in approving materials and signing off when they are client ready.

Industry knowledge

A CC will have good industry knowledge and will be able to explain concepts and advise more junior members of the team on what that means for the agency and their clients. They will be comfortable in joining webinars, industry events, media

Line Management

CC can clearly define timely objectives and is proactive in seeking feedback, learning, and setting meetings and regular check-ins with their line manager. They have line management responsibilities.

New Business

Expected to support new business, contribute to the media relations and ideas portion of the deck and take part in brainstorming, during the pitching process. Is also expected to present in a new business pitch.

Agency-Wide Initiatives

A CC should be continuing to have conversations with their line managers about carving out a niche or area of interest within the agency that they can contribute to. They are expected to presenting learnings and lunch and learns to the

Organisation

Organisation is important and expected at every level within the agency. A CC will be expected to answer emails in a timely manner, manage their schedules/calendars and be on time for meetings and make and meet internal and

Broader marketing knowledge

A CC will be able to offer comprehensive counsel relating to wider marketing specialities including SEO, PPC, lead generation and social media marketing. They should understand how these practices work together and be able to advise on how HN can support in each area.

Attitude

All consultants will be responsible for setting the tone on accounts, and also within the agency. They will lead by example and exude and encourage an environment of proactivity, accountability and positivity.