Senior Category & Product Manager: Growth & Strategy

ghd hair; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working pattern

London office in Soho

Job summary

ghd, the iconic British brand and global leader in high-end professional hair styling tools, is recruiting a Senior Category & Product Manager in London. You will drive growth across key categories using data-driven insights, define strategy, and lead cross-functional teams to deliver a holistic category plan.

Based in our London (Soho) office with a hybrid pattern (3 days in office, 2 days WFH), you will own category profitability and partner across Finance, Marketing and Sales to execute the

Qualifications

• Degree-qualified or equivalent professional experience.
• 3–7 years' experience in Category Management, Ecommerce, Digital Trading, or a similar commercial environment.
• Proven track record of developing and delivering commercial strategies that drive sales, margin, and profit growth.
• Strong commercial and P&L acumen, with experience working towards financial and business objectives.
• Excellent analytical skills, with the ability to translate data and market insights into actionable recommendations.
• Strong understanding of category management, pricing, promotions, and retail optimisation.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence and collaborate across multiple teams.
• Highly organised, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• A growth mindset, with a passion for identifying opportunities and delivering continuous improvement.
• Genuine interest in consumer behaviour, market trends, and competitor activity.
• Experience within beauty, FMCG, consumer electronics, or other consumer-focused categories would be highly advantageous.

Responsibilities

• Act as the Brand owner of your categories (Stylers, Dryers, Wet-to-Dry etc) setting the vision, building the roadmap, and holding the business accountable for delivery.
• Define the optimum category strategy: the right investment level, the right distribution footprint, the right activations to capture maximum potential and an always-on calendar.
• Own category profitability and growth, ensuring full alignment with the broader marketing and commercial strategy.
• Work with demand planning to size the prize and forecast long-range product demand with rigor.
• Turn consumer data into actionable insight to shape strategic recommendations for your key categories/ products and drive business decisions.
• Stay ahead of the curve on consumer trends, competitive dynamics, and category shifts becoming the internal authority on your category landscape.
• Partner with Finance, Marketing, and Sales to develop holistic category strategies that ensures category profitability, growth, and alignment with the company’s broader marketing strategy
• Own the category calendar across all retail partners, working hand-in-hand with Brand, Online, Trade Marketing, and Commercial teams on a best-in-class always-on plan, make ranging and differentiation plans, thanks to data analysis to reinforce the strategic recommendations.
• Drive ranging and differentiation plans with retail customers, using data to reinforce strategic recommendations and strengthen ghd’s multi-category strategy.
• Ownership and Accountability for driving Category focus across all channels.
• Work closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring that there is understanding of category customer targets for always all activations, promotions and new product launches.

Skills

Category management

Ecommerce

Digital trading

P&L acumen

Data analysis

Stakeholder management

Communication

Education

Degree qualified

Job description

ghd, the iconic British brand and global leader in high-end professional hair styling tools, is recruiting a Senior Category & Product Manager in London. You will drive growth across key categories using data-driven insights, define strategy, and lead cross-functional teams to deliver a holistic category plan.

Based in our London (Soho) office with a hybrid pattern (3 days in office, 2 days WFH), you will own category profitability and partner across Finance, Marketing and Sales to execute the