Senior Associate Director, Planning

wppmedia; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

WPP Media in the UK seeks a Senior Associate Director, Comms Planning to lead complex media strategies for Nestlé. You will build strong relationships with the UK Nestlé Category team and provide expert comms planning and strategic guidance.

You will drive innovative thinking, mentor a team of planners, and ensure category strategy is integrated across markets, balancing investments, performance, and consistency while partnering with OpenMind leadership.

Qualifications

• Solid multimedia planning experience.
• Experience managing senior clients and stakeholders.
• Experience coordinating multiple stakeholders and agency partners.
• A thirst for learning about technology, trends, media, people, brands and the industry.
• An ambition and tenacity to make the ordinary extraordinary.
• An ability to spot the real issue behind the brief - knowing how to challenge the client to understand what they really need.
• Data-literacy - aware of the available resources and how to turn data into insights that shape clear strategic opportunities.
• Attention to detail.
• To have an opinion and be able to voice it in a clear and positive light.
• Good storytelling skills - to give our ideas and thinking the best chance of coming to fruition.
• Team management skills, including the ability to communicate clearly and manage workload.
• Calm under pressure.

Responsibilities

• Develop strong relationships with the UK Nestlé Category team and provide strategic comms planning guidance.
• Integrate category strategy into local media plans and allocate media investment across markets and brands.
• Ensure consistency of planning across markets with cross-market inputs.
• Lead and mentor the AD, Manager and Planner on the line of business.
• Collaborate with Above Market, Cluster, OpenMind leadership for inspiration and support.

Skills

Multimedia planning

Client management

Stakeholder coordination

Data literacy

Storytelling

Team management

Calm under pressure

Job description

About WPP Media

WPP is the trusted growth partner for the world\'s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP\'s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2578 - Senior Associate Director, Comms Planning - UK

Role Summary and Impact

Openmind:

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé\'s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP\'s investment in AI, to maximise the impact of Nestlé media investment.

The Category SAD is an experienced media expert as part of ZEUR UK team, responsible for developing strong relationships with the UK Nestle Category team, providing excellent Comms Planning skills and strategic guidance, have the knowledge/skills to push innovative thinking as well as best in class planning. You will be an excellent communicator & manager to an AD, Manager and Planner on your line of business.

This role will be a key enabler and accelerator of integrating Category strategy into local media plans, strategizing media investment allocation across markets and brands, increasing Category visibility into planning, performance, competition and ensuring x-market consistency.

The role is supported by a team of specialists (Above Market, Cluster), OpenMind leadership, and other Category leadership to draw from for inspiration and support.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It\'s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media\'s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Solid multimedia planning experience

Experience managing senior clients and stakeholders

Experience coordinating multiple stakeholders and agency partners

A thirst for learning about technology, trends, media, people, brands and the industry

An ambition and tenacity to make the ordinary extraordinary

An ability to spot the real issue behind the brief - knowing how to challenge the client to understand what they really need

Data-literacy - aware of the available resources and how to turn data into insights that shape clear strategic opportunities

Attention to detail

To have an opinion and be able to voice it in a clear and positive light

Good storytelling skills - to give our ideas and thinking the best chance of coming to fruition

Team management skills, including the ability to communicate clearly and manage workload

Calm under pressure

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every ind