Senior Cat Guardians Marketing Officer

Cats; Chelwood Common; Hybrid; GBP 40,000 - 49,000; Full time

Benefits offered by this job

26 days leave & bank holidays

Pension scheme

Health & wellbeing support

Flexible working

Pet insurance discount

Job summary

Cats Protection is seeking a Senior Cat Guardians Marketing Officer to lead the Cat Guardians legacy and in memory fundraising programme. You will drive multi-channel campaigns, oversee budgets, and optimise supporter journeys while delivering excellent donor care.

The role is remote within the UK, with a 35-hour week and a fixed-term contract to 31 December 2027. Join a charity focused on cat welfare, with opportunities to grow income and recruit new legacy supporters through data-driven

Qualifications

• Significant experience in a legacy fundraising and/or direct marketing role.
• Experience managing income and expenditure budgets.
• Experience commissioning and managing external agencies and consultants.
• Comfortable reporting and presenting to colleagues, senior management and external agencies.
• Familiar with CARE NG or similar CRM system.
• Experience using in depth data analysis and segmentation for marketing purposes.
• Ability to identify innovative new opportunities to recruit legacy supporters and grow income.

Responsibilities

• Lead development, delivery and optimisation of Cats Protection’s Cat Guardians programme.
• Drive supporter acquisition, engagement and stewardship through multi-channel campaigns.
• Oversee programme planning, budget management, performance analysis, audience segmentation and journeys.
• Promote Cat Guardians service while delivering outstanding supporter care and maximising engagement.
• Work within the Legacy and In Memory department to support income growth.

Skills

Legacy fundraising

Direct marketing

Budget management

External agencies

Reporting to stakeholders

CRM experience

Data segmentation

New donor opportunities

Tools

CARE NG CRM

Job description

Team: Legacies & In Memory

Location: Remotely, UK

Work pattern: 35 hours per week, Monday to Friday

Salary: Up to £44,400.69 per annum

Contract: Fixed term until 31st December 2027

Cats Protection are the UK’s largest cat welfare charity, and we’re seeking an ambitious, knowledgeable and compassionate individual to lead our successful legacy and in memory fundraising programme

Will you join us and make life better for cats?

Responsibilities of our Senior Cat Guardians Marketing Officer:

• The Senior Cat Guardians Marketing Officer is responsible for leading the development, delivery and optimisation of Cats Protection’s Cat Guardians programme, driving supporter acquisition, engagement and stewardship through a range of multi-channel marketing campaigns.

• The role oversees programme planning, budget management, performance analysis, audience segmentation and supporter journeys, ensuring effective promotion of the Cat Guardians service while delivering outstanding supporter care and maximising long‑term engagement.

About the Legacy and In Memory department:

• The department sits within our Individual Giving and Legacies business area of the Marketing & Income Generation Directorate

• There are four broad areas of expertise and delivery within the department – legacy marketing, legacy administration, in memory fundraising, and local legacy and in memory giving – with 16 individuals making up the teams.

• The teams are responsible for fundraising programmes that cover traditional legacy giving, Free Wills, our Cat Guardians service and In Memory giving for both people and cats.

What we’re looking for in our Senior Cat Guardians Marketing Officer:

• Significant experience in a legacy fundraising and/or direct marketing role

• Management of income and expenditure budgets

• Considerable experience of commissioning and managing external agencies and consultants

• Comfortable reporting and presenting to colleagues, senior management and external agencies

• Familiar with CARE NG or similar CRM system

• Experience of utilising in depth data analysis and segmentation for marketing purposes

• Ability to identify innovative new opportunities to recruit new legacy supporters and grow income

What we can offer you:

• 26 days’ annual leave plus bank holidays, increasing with service

• A competitive contributory pension scheme and life assurance for peace of mind

• Health and wellbeing support to help you stay well while working remotely

• Flexible working options to support a healthy work–life balance

• Access to discounted pet insurance to help care for your pet’s health

• and much more, which you can learn about here