Senior Campaigns Lead: Data-Driven, Behavioural Marketing

Borough of Brent; Greater London; Hybrid; GBP 46,000 - 50,000; Full time

Job summary

Brent Council is seeking a skilled marketeer to design and deliver integrated campaigns that drive behaviour change and deliver measurable outcomes. You will work with frontline teams, senior officers and politicians to get results, creating compelling content across social media, web, print and video to reach diverse audiences.

You will track performance, evaluate impact and continually improve campaigns using insights and behavioural science.

Responsibilities

• Plan and deliver integrated marketing campaigns that drive behaviour change and measurable outcomes.
• Collaborate with frontline teams, senior officers and politicians to get results and align messaging across channels.
• Create compelling content across social media, web, print materials and video to reach diverse audiences.
• Track performance, evaluate impact and continuously improve campaigns using data and behavioural insights.

Job description

Brent Council is seeking a skilled marketeer to design and deliver integrated campaigns that drive behaviour change and deliver measurable outcomes. You will work with frontline teams, senior officers and politicians to get results, creating compelling content across social media, web, print and video to reach diverse audiences.

You will track performance, evaluate impact and continually improve campaigns using insights and behavioural science.