Senior Campaigns Lead: Behaviour Change & Engagement

Essential Employment; Greater London; On-site; GBP 103,000 - 110,000; Full time

Job summary

Essential Employment in North London is seeking a Senior Campaigns Officer to lead integrated behaviour change campaigns. You will design multi-channel communications, use audience insight and data to optimise impact, and develop targeted messaging for diverse communities.

Youll build strong relationships with internal teams, partners, and community organisations, manage budgets and timelines, evaluate performance, and support environmental initiatives across waste reduction, recycling, and

Qualifications

• Experience leading integrated behaviour change campaigns.
• Ability to design multi-channel communications for diverse audiences.
• Strong data-driven approach with ability to use insights to inform activity.

Responsibilities

• Lead the planning, development, and delivery of integrated behaviour change campaigns.
• Design multi-channel communications and engagement strategies to influence positive resident and community behaviours.
• Use audience insight, research, data, and evaluation to inform campaign activity and maximise outcomes.
• Develop targeted messaging for diverse audiences through digital, social media, print, outdoor advertising, and community engagement channels.
• Build strong relationships with internal teams, elected members, community organisations, businesses, and external partners.
• Monitor campaign performance and produce evaluation reports, recommendations, and performance metrics.
• Manage campaign budgets, timelines, resources, and external suppliers where required.
• Ensure communications are accessible, inclusive, resident-focused, and reflective of values.
• Support environmental initiatives relating to waste reduction, recycling, street cleansing, parks, neighbourhood improvement, and civic pride.

Skills

Campaign planning

Stakeholder engagement

Audience insights

Job description

Essential Employment in North London is seeking a Senior Campaigns Officer to lead integrated behaviour change campaigns. You will design multi-channel communications, use audience insight and data to optimise impact, and develop targeted messaging for diverse communities.

Youll build strong relationships with internal teams, partners, and community organisations, manage budgets and timelines, evaluate performance, and support environmental initiatives across waste reduction, recycling, and