Senior Brand Strategy Manager (Maternity Cover)

Twinkl Limited; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

Twinkl Limited is seeking a Senior Brand Strategy Manager to oversee complex brand strategy projects. This remote position requires strategic leadership, collaboration within teams, and experience in market research. The successful applicant will enhance brand storytelling and innovate strategies in a dynamic environment. Join a supportive company with a commitment to diversity and ample career opportunities.

Benefits

33 annual leave days (pro-rata)

Charity day each year

Quarterly company awards programme

Cycle-to-work scheme

Enhanced maternity/paternity/adoption pay

Qualifications

• 7+ years experience in brand strategy, preferably in an agency or in-house.
• Degree in marketing, branding, or a related field.
• Experience in the education sector is a plus.

Responsibilities

• Lead development of brand strategies for large projects.
• Support and guide the team to deliver exceptional output.
• Conduct market research and competitive analysis.

Skills

Strategic Leadership

Team Management

Market Research

Collaboration

Brand Storytelling

Education

Degree in marketing or branding

Job description

The following content displays a map of the jobs location - Remote - UK

Senior Brand Strategy Manager (Maternity Cover)

Job Reference twinkl/TP/661/1321

Number of Positions:

1

Contract Type:

Full Time

Maternity Cover

Location:

Remote - UK

Closing Date:

03/07/2025

Job Category:

Growth

Region / Division:

Not Applicable

Business Unit:

Not Applicable

Job Introduction

Senior Brand Strategy Manager (Maternity Cover)

Location: UK Remote

Contract:Temporary

Are you excited about building, maintaining and growing brands? Does the thought of getting knee-deep into what makes our customers tick, tickle your taste buds? Then this is the role for you.

We are seeking an experienced and visionary Senior Brand Strategy Manager to join our dynamic in-house agency. This role requires a highly skilled professional who can lead complex and high-impact brand strategy projects, ensuring the delivery of innovative and effective strategies that resonate with diverse audiences. As a Senior Manager, you will work closely with cross-functional teams, including creative, marketing, and leadership, to define, articulate, and elevate our brand’s positioning in the marketplace.

Leading a small team of direct reports (Brand Strategists) the role also demands exceptional leadership, focussed on continually improving our service and processes - in short, they get stuff done that has an impact. As a department, we pride ourselves on the service we offer to the rest of the business. To keep that up, our Senior Brand Strategy Manager utilises our feedback loops to ensure that we are continually making life better for our clients and team.

Key Responsibilities:

Strategic Leadership:

Lead in the development of comprehensive brand strategies for large and complex projects, including brand positioning, messaging frameworks, audience segmentation, and go-to-market plans.

Partner with internal stakeholders to identify challenges and opportunities, aligning brand strategies with overarching business objectives.

Team Management:

Support and guide the team to deliver exceptional output and meet deadlines across all requests.

Work collaboratively with the agency production team to manage the teams backlog and scope brand requests.

Continual improvement of team and department processes to enable high quality and efficient output.

Support and mentor individual team members to grow in their roles.

Monitoring and managing team performance.

Research and Insights:

Conduct in-depth market research, competitive analysis, and audience profiling to uncover insights that inform brand strategies.

Leverage data, analytics, and qualitative research to craft compelling, insight-driven narratives that guide decision-making.

Monitor industry trends and cultural shifts to ensure the brand remains relevant and ahead of the curve.

Collaboration and Influence:

Serve as a trusted strategic advisor to senior leadership and cross-functional teams, presenting clear and actionable recommendations for Twinkl and the brands within the Twinkl Group.

Collaborate with creative, marketing, and product teams to ensure brand consistency and cohesion across all touchpoints.

Facilitate workshops, brainstorming sessions, and alignment meetings to bring stakeholders together around a unified brand vision.

Innovation and Thought Leadership:

Develop innovative approaches to brand storytelling, ensuring the brand remains fresh, engaging, and differentiated in a competitive market.

Advocate for the adoption of new tools, methodologies, and frameworks that enhance the effectiveness of brand strategy initiatives.

Champion a culture of strategic excellence within the in-house agency, mentoring and/or training peers and fostering collaboration across Marketing, PR, Internal Communications, Education, and Product/UX.

We're interested in anyone who meets one, or a combination of the following:

7+ years of experience in brand strategy, preferably within an agency or in-house environment.

Degree in marketing, branding, or a related field.

Experience in the education sector or a similar mission-driven industry is a plus

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

Quarterly company awards programme

Seasonal events

Cervical and Prostate screening

Company sick pay after 3 months of service

After probation - cycle-to-work scheme

Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave