Brand Research Lead & Strategic Advisor (Hybrid)

Resources Group; St Albans; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Benefits package

Job summary

Resources Group is seeking a Senior Research Consultant – Brand to lead end-to-end brand research programmes for global technology brands from Berkshire with hybrid working. You will translate business challenges into research solutions, deliver actionable insights and strategic recommendations, and nurture senior client relationships.

The role requires expertise in quantitative and brand research, with strong consultancy and presentation skills and a commercial mindset.

Qualifications

• Agency-side market research experience at Associate Director level.
• Strong expertise in quantitative research.
• Brand research experience.
• Excellent client management and consultative skills.
• Ability to translate business questions into research programmes.

Responsibilities

• Oversee end-to-end research programmes from design through to delivery across quant, qual and mixed methodologies.
• Act as a trusted adviser to clients, translating business challenges into research solutions.
• Deliver compelling insights and strategic recommendations – ability to challenge clients constructively and ask the right questions.
• Build and develop senior client relationships.
• Lead research into brand awareness, perceptions, positioning and performance.
• Share brand research knowledge and best practice with the wider research team.
• Take ownership for resolving issues and manage client expectations.
• Supporting proposals, pitches and account growth initiatives.

Skills

Client management

Presenting

Research design

Quant research

Qualitative research

Mixed methods

Commercial awareness

Consultative skills

Job description

Resources Group is seeking a Senior Research Consultant – Brand to lead end-to-end brand research programmes for global technology brands from Berkshire with hybrid working. You will translate business challenges into research solutions, deliver actionable insights and strategic recommendations, and nurture senior client relationships.

The role requires expertise in quantitative and brand research, with strong consultancy and presentation skills and a commercial mindset.