Senior Brand Product Lead (YVO)

Yeo Valley; Blagdon; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days + bank holidays

non-contributory pension

annual bonus

life cover

healthcare cash back plan

cycle to work

subsidised products

partner discounts

learning and development

Job summary

Yeo Valley Production Ltd is seeking a Senior Brand Product Lead to drive the Natural Wellness territory. You’ll shape 3–5 year growth plans, translate consumer and category insights into scalable propositions, and lead a Brand Product Lead to strengthen strategic capability across the team.

Based at Yeo Valley HQ in Blagdon, the role is full-time and hybrid, with two office days weekly. You’ll partner with Sales, Category and Shopper teams to create compelling retailer sell-in stories.

Qualifications

• Experience managing brands in FMCG and UK grocery channels.
• Proven ability to turn consumer insights into growth opportunities.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Own long-term growth strategy for the Natural Wellness territory.
• Lead multi-year strategic territory roadmap and growth opportunities.
• Identify and prioritise white space opportunities and portfolio expansion.
• Lead insight-led innovation projects from concept to market launch.
• Define range architecture, product hierarchy and messaging frameworks.
• Develop briefs for research, product development, and design teams.

Skills

FMCG brand management

UK grocery market knowledge

insight-led innovation

strategy & planning

stakeholder leadership

Education

Bachelor’s degree in Marketing or related

Tools

EPOS data

panel data

retailer insights platforms

Job description

So, what will I be doing?

At Yeo Valley, we're about more than just making great food – we're here to Nurture & Nourish People & Planet by Making Great Food the Right Way. Forever. As a co‑owned business, we invest in our people, encourage growth, and believe in doing things properly. We manufacture over 25% of the UKs packaged yoghurt, created with passion and a stellar reputation. We aim to be a successful, visionary and purposeful food and farming business powered by people who feel inspired by our purpose and valued as co‑owners.

We're looking for a strategic and commercially minded Senior Brand Product Lead to lead our Natural Wellness strategic territory where you will shape the future growth agenda for one of Yeo Valley Organic's most important strategic territories, identifying where the brand should play next and turning consumer‑led opportunities into scalable growth platforms. You'll combine deep consumer understanding, category insight and innovation expertise to build a 3‑5 year growth roadmap, unlocking new opportunities across core expansion, adjacent categories and future growth platforms. You'll also lead and develop a Brand Product Lead, helping strengthen strategic capability across the team.

The finer details:

• Location: Yeo Valley HQ, Blagdon - hybrid, with two days a week in the office
• Team: YVP Marketing
• Reports to: Senior Portfolio Growth Manager
• Contract: Full‑time, permanent
• Direct reports: Brand Product Lead, Natural Wellness
• Budget: Investment allocation for the assigned Strategic Territory

What you'll be doing:

• You'll own the long‑term growth strategy for the Natural Wellness territory, identifying the consumer needs, category opportunities and innovation platforms that will drive future growth for Yeo Valley Organic. Working cross‑functionally, you'll translate insight into actionable plans and lead the development of compelling propositions from opportunity identification through to launch.
• Build and lead a multi‑year strategic territory roadmap focused on Natural Wellness and future growth opportunities.
• Identify, evaluate and prioritise white space opportunities, growth platforms and portfolio expansion opportunities.
• Lead insight‑led innovation projects through the stage gate process from concept development to market launch.
• Translate validated consumer opportunities into compelling propositions and range concepts.
• Develop clear briefs for research, product development, pack design and communications teams.
• Define range architecture, portfolio fit and product hierarchy recommendations.
• Lead the development of distinctive positioning and pack messaging frameworks that clearly communicate consumer benefits.
• Partner with Brand & Comms to bring strategic territories to life and build brand equity.
• Work with Sales, Category and Shopper teams to create compelling retailer sell‑in stories and launch rationale.
• Monitor innovation performance and recommend actions to maximise success and commercial return.
• Build business cases and support investment recommendations through governance forums.
• Coach and develop a Brand Product Lead, ensuring strong connection between long‑term strategy and innovation delivery.

Sounds interesting, what do I need?

• A strong track record working on FMCG brands within the UK grocery sector or relevant food categories.
• Extensive experience launching insight‑led innovation and successfully bringing new products to market.
• Proven success driving brand growth across multiple categories.
• Strong experience in product management, portfolio strategy and long‑term planning.
• Advanced capability using retailer EPOS data, panel data and retailer insight platforms to generate actionable recommendations.
• Strong commercial acumen and the ability to balance consumer, commercial and operational priorities.
• Experience commissioning consumer research and developing high‑quality agency briefs.
• Exceptional stakeholder management, influencing and presentation skills.
• Strong leadership and coaching capability, with experience developing others.
• A naturally curious mindset with a passion for innovation, growth and continuous improvement.
• The ability to turn complex data and information into clear strategic direction and business action.

Why should I join the family?

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:

• 25 days + bank holidays
• non‑contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can.

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.