Senior Brand Product Lead (YVO)

Yeo Valley Group; Blagdon; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

25 days + bank holidays

non-contributory pension scheme

annual bonus (Employee Benefit Trust)

life cover

healthcare cash back plan

cycle to work scheme

subsidised Yeo Valley products and s

preferential rates with our partners

learning and development opportunities

Job summary

Yeo Valley Organic is seeking a strategic Senior Brand Product Lead to own the Natural Wellness territory and shape a 3–5 year growth roadmap. You will translate consumer insights into propositions, lead cross‑functional teams, and develop compelling range concepts for scalable growth.

Based at Yeo Valley HQ in Blagdon with hybrid working (two days in the office), you will line manage the Brand Product Lead and collaborate with Sales, Category and Shopper teams to drive retailer buy-in and

Qualifications

• Strong track record with FMCG brands in the UK grocery sector or relevant food categories.
• Extensive experience launching insight-led innovations and bringing products to market.
• Proven success driving brand growth across multiple categories.
• Strong experience in product management, portfolio strategy and long-term planning.
• Advanced capability using retailer EPOS data, panel data and retailer insights platforms.
• Strong commercial acumen balancing consumer, commercial and operational priorities.
• Experience commissioning consumer research and developing agency briefs.
• Exceptional stakeholder management, influencing and presentation skills.
• Strong leadership and coaching capability; able to develop others.
• Curious mindset with a passion for innovation and growth.

Responsibilities

• Own the long-term growth strategy for the Natural Wellness territory and translate insight into actionable plans from opportunity identification to launch.
• Build and lead a multi-year strategic territory roadmap focused on Natural Wellness and future growth opportunities.
• Identify, evaluate and prioritise white space opportunities and portfolio expansion.
• Lead insight-led innovation projects through the stage gate process from concept to market launch.
• Translate validated consumer opportunities into compelling propositions and range concepts.
• Develop clear briefs for research, product development, pack design and communications teams.
• Define range architecture, portfolio fit and product hierarchy recommendations.
• Lead development of distinctive positioning and pack messaging frameworks.
• Partner with Brand & Communications to bring strategic territories to life and build brand equity.
• Collaborate with Sales, Category and Shopper teams to create retailer sell-in stories and launch rationale.
• Monitor innovation performance and advise actions to maximise success and commercial return.
• Build business cases and support investment recommendations through governance forums.
• Coach and develop a Brand Product Lead to ensure alignment of long-term strategy with delivery.

Skills

FMCG brands experience

UK grocery sector

insight-led innovation

new product launches

brand growth

product management

portfolio strategy

long-term planning

EPOS data analysis

retailer insights

stakeholder management

leadership coaching

data-driven strategy

Job description

So, what will I be doing?

At Yeo Valley, we're about more than just making great food – we're here to Nurture & Nourish People & Planet by Making Great Food the Right Way. Forever. As a co‑owned business, we invest in our people, encourage growth, and believe in doing things properly. We manufacture over 25% of the UKs packaged yoghurt, created with passion and a stellar reputation. We aim to be a successful, visionary and purposeful food and farming business powered by people who feel inspired by our purpose and valued as co‑owners.

We're looking for a strategic and commercially minded Senior Brand Product Lead to lead our Natural Wellness strategic territory where you will shape the future growth agenda for one of Yeo Valley Organic's most important strategic territories, identifying where the brand should play next and turning consumer‑led opportunities into scalable growth platforms. You'll combine deep consumer understanding, category insight and innovation expertise to build a 3‑5 year growth roadmap, unlocking new opportunities across core expansion, adjacent categories and future growth platforms. You'll also lead and develop a Brand Product Lead, helping strengthen strategic capability across the team.

The finer details:

• Location: Yeo Valley HQ, Blagdon - hybrid, with two days a week in the office
• Team: YVP Marketing
• Reports to: Senior Portfolio Growth Manager
• Contract: Full‑time, permanent
• Direct reports: Brand Product Lead, Natural Wellness
• Budget: Investment allocation for the assigned Strategic Territory

What you'll be doing:

• You'll own the long‑term growth strategy for the Natural Wellness territory, identifying the consumer needs, category opportunities and innovation platforms that will drive future growth for Yeo Valley Organic. Working cross‑functionally, you'll translate insight into actionable plans and lead the development of compelling propositions from opportunity identification through to launch.
• Build and lead a multi‑year strategic territory roadmap focused on Natural Wellness and future growth opportunities.
• Identify, evaluate and prioritise white space opportunities, growth platforms and portfolio expansion opportunities.
• Lead insight‑led innovation projects through the stage gate process from concept development to market launch.
• Translate validated consumer opportunities into compelling propositions and range concepts.
• Develop clear briefs for research, product development, pack design and communications teams.
• Define range architecture, portfolio fit and product hierarchy recommendations.
• Lead the development of distinctive positioning and pack messaging frameworks that clearly communicate consumer benefits.
• Partner with Brand & Comms to bring strategic territories to life and build brand equity.
• Work with Sales, Category and Shopper teams to create compelling retailer sell‑in stories and launch rationale.
• Monitor innovation performance and recommend actions to maximise success and commercial return.
• Build business cases and support investment recommendations through governance forums.
• Coach and develop a Brand Product Lead, ensuring strong connection between long‑term strategy and innovation delivery.

Sounds interesting, what do I need?

• A strong track record working on FMCG brands within the UK grocery sector or relevant food categories.
• Extensive experience launching insight‑led innovation and successfully bringing new products to market.
• Proven success driving brand growth across multiple categories.
• Strong experience in product management, portfolio strategy and long‑term planning.
• Advanced capability using retailer EPOS data, panel data and retailer insight platforms to generate actionable recommendations.
• Strong commercial acumen and the ability to balance consumer, commercial and operational priorities.
• Experience commissioning consumer research and developing high‑quality agency briefs.
• Exceptional stakeholder management, influencing and presentation skills.
• Strong leadership and coaching capability, with experience developing others.
• A naturally curious mindset with a passion for innovation, growth and continuous improvement.
• The ability to turn complex data and information into clear strategic direction and business action.

Why should I join the family?

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:

• 25 days + bank holidays
• non‑contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can.

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.