Senior Brand Manager UK & IRE

JR United Kingdom; Chester; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading company specializing in protein-packed snacks is seeking a Senior Brand Manager UK to drive the Peperami brand's growth in the UK and Ireland. The role involves co-developing marketing strategies, leading campaigns, and analyzing market data to ensure brand relevance. The ideal candidate will have over 7 years of FMCG marketing experience and a proven record in brand management and new product development.

Qualifications

• Over 7 years of FMCG marketing experience focusing on brand management.
• Proven track record in launching new products and driving sales growth.
• Excellent communication and influence capabilities.

Responsibilities

• Co-develop and implement brand strategy and marketing plans.
• Lead NPD launches, collaborating with R&D and sales teams.
• Manage marketing budgets and analyze market data for growth strategies.

Skills

Brand management and development

Media and communication management

Insight collection and analysis

Project management

Collaboration with Sales and Category Management

Job description

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Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include fast-growing and innovative protein snack brands such as Jack Link's, BiFi, and Peperami.

We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. The role involves co-developing and executing the brand marketing plan, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The position reports to the Head of the Peperami brand.

Responsibilities

• Co-develop and implement brand strategy and positioning, evaluating effectiveness.
• Develop marketing plans to achieve brand and commercial objectives.
• Plan, execute, and analyze annual brand and communication strategies, including ATL & BTL campaigns and media.
• Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
• Work with Category management, Shopper, and Sales teams to create consumer-centric propositions and communications.
• Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to meet commercial targets.
• Support Shopper Marketing & Sales teams with market, brand, and product insights.
• Analyze market and consumer data to inform future growth strategies.
• Manage marketing budgets within guidelines.
• Benchmark against competitors and market best practices.

Experience

• Over 7 years of FMCG marketing experience, focusing on brand management, communications, portfolio management, and launches.
• Project management and cross-functional teamwork skills.
• Proven experience in ATL and BTL campaigns, including digital and social media, with media planning expertise.
• Successful track record in launching NPD and driving sales growth in the market.
• Market knowledge of the UK and Ireland FMCG sectors.
• Strong planning, prioritization, and business insight skills.
• Ability to manage complexity, think strategically, and execute effectively.
• Excellent communication skills and influence capabilities.
• Self-motivated, resilient, and agile mindset.

Skills

• Brand management and development.
• Media and communication management.
• Experience in briefing and managing external agencies, including negotiation and budget control.
• Insight collection and analysis, translating results into actions.
• Collaborating with Sales, Category Management, and Shopper Teams to commercialize propositions.
• Experience working with major FMCG brands.