Senior Brand Manager UK & IRE

JR United Kingdom; Stoke-on-Trent; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the FMCG sector seeks a Senior Brand Manager to spearhead the Peperami brand's growth in the UK and Ireland. This role includes developing marketing strategies, managing budgets, and leading cross-functional teams to drive brand initiatives. The successful candidate will have extensive experience in brand management across various channels and a strong history of successful product launches.

Qualifications

• 7+ years in FMCG marketing with a focus on brand management.
• Proven track record in NPD launches and commercialization.
• Strong experience in ATL and BTL communications.

Responsibilities

• Co-develop and implement brand strategy and marketing plans.
• Manage marketing budgets and cross-functional collaboration.
• Analyze market data for brand growth recommendations.

Skills

Brand Management

Communication

Media Management

Project Management

Strategic Thinking

Analytical Skills

Job description

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Senior Brand Manager UK & IRE, stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks that are loved by consumers worldwide. They have an array of brands which includes some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami.

We are looking to appoint a new Senior Brand Manager UK - this key appointment will oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Peperami brand.

Responsibilities

• Co-develop and implement brand strategy and brand positioning and evaluate effectiveness.
• Set up marketing plans to achieve brand and commercial goals.
• Development, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media).
• Co-development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
• Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
• Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
• Support Shopper Marketing & Sales teams with necessary market, brand, and product information.
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g., spontaneous awareness, relevance, meaning, portfolio, pricing, and communications.
• Manage marketing budgets within guidelines.
• Benchmark and understand competitor & market best practices.

Experience

• +7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches.
• Project management & cross-functional team working.
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
• Market knowledge/track record in the FMCG environment in the UK (and Ireland).
• Strong planning and prioritisation skills.
• Apply business insights and knowhow.
• Identify business driver and set into action.
• Project-management, Manage complexity.
• Strategic thinker, strong executer and creative solver.
• Action oriented and able to influence others through clear and concise communication.
• Highly self-motivated, resilient and agile.
• Profound working experience in the UK market.

Skills

• Brand Management and development.
• Communication and Media Management.
• Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus).
• Insights collection, analysis and bring results into action.
• Commercialize proposition together with Sales, Category Management, and Shopper Team.
• Experienced in working with major FMCG brands.