Senior Brand Manager UK & IRE

JR United Kingdom; Stockport; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the protein snack market is seeking a Senior Brand Manager for the UK and Ireland. This pivotal role involves overseeing the brand marketing plan for Peperami, executing consumer-led initiatives, and collaborating across teams to achieve commercial targets.

Qualifications

• Over 7 years of FMCG marketing experience.
• Proven skills in digital and social campaigns.
• Ability to manage complexity and think strategically.

Responsibilities

• Develop and implement brand strategy and positioning.
• Create marketing plans to meet brand and commercial goals.
• Analyze market and consumer data to recommend growth strategies.

Skills

Brand development and management

Media and communication management

Managing external agencies

Insights analysis

Collaborating with sales and category management

Job description

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Senior Brand Manager UK & IRE, Stockport

Client:

Location: Stockport, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include some of the fastest-growing protein snack brands such as Jack Link's, BiFi, and Peperami.

We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan, leading consumer-led initiatives, and supporting sales initiatives. The role reports to the Head of the Peperami brand.

Responsibilities

• Develop and implement brand strategy and positioning, evaluating effectiveness.
• Create marketing plans to meet brand and commercial goals.
• Develop, implement, and analyze annual brand and communication strategies, including ATL & BTL campaigns and media.
• Co-develop, implement, and analyze NPD launches, working cross-functionally to ensure timely delivery.
• Collaborate with Category Management, Shopper, and Sales teams to deliver consumer-centric propositions and communications.
• Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
• Support Shopper Marketing & Sales teams with market, brand, and product insights.
• Analyze market and consumer data to recommend strategies for brand growth.
• Manage marketing budgets within guidelines.
• Benchmark against competitors and market best practices.

Experience

• Over 7 years of FMCG marketing experience, focusing on brand management, communications, portfolio management, and innovation.
• Project management and cross-functional teamwork experience.
• Proven skills in ATL and BTL communication, including digital and social campaigns and media planning.
• Successful track record in launching NPD and driving sales growth.
• Market knowledge of the UK and Ireland FMCG environment.
• Strong planning, prioritization, and business insight skills.
• Ability to manage complexity and think strategically.
• Excellent communication skills and self-motivation.

Skills

• Brand development and management.
• Media and communication management.
• Managing external agencies, negotiations, and budget control.
• Insights analysis and action implementation.
• Collaborating with sales, category management, and shopper teams.
• Experience with major FMCG brands.