Senior Brand Manager (Marketing & Content)

Philip Morris International; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead brand marketing and content strategies across UK and Ireland. This role offers the opportunity to shape customer engagement through innovative brand communication, manage a talented team, and drive impactful projects. With a strong focus on digital marketing and content management, you'll play a crucial role in enhancing brand awareness and consumer retention. Join a forward-thinking organization that values creativity and offers a supportive environment for career growth and development.

Benefits

Flexible Working Options

Enhanced Parental Leave Policy

Medical Cover

Life Assurance

Season Ticket Loans

Comprehensive Flexible Benefits

Mental Health Support

Employee Assistance Programme

Qualifications

• 5-7 years experience in brand management or communications.
• Strong understanding of digital marketing and audience segmentation.
• Ability to mentor and develop team capabilities.

Responsibilities

• Develop and manage content strategy for UK and Ireland.
• Coordinate high complexity projects and monitor engagement metrics.
• Maintain effective relationships with stakeholders and manage budgets.

Skills

Brand Management

Digital Marketing

Content Management

Media Planning

Stakeholder Management

Budget Management

Communication Skills

Attention to Detail

Job description

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'Be a part of a revolutionary change'

About us

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

We are looking for a Brand Manager how will manage brand marketing & content in UK & Ireland, aligning with global brand activities. In this role, your responsibilities include managing a team, agency performance and contracts, projects, and internal partners to effectively engage customers with our brands. The objective is to increase brand awareness, support the consumer journey along the funnel, and sustain retention at the highest level via meaningful and relevant brand communication!

Main responsibilities:

Content Strategy & Deployment

• Within the UK and Ireland and in line with global directions, you will develop the content strategy with a clear communication approach offline and online. With this, you'll manage content delivery, media planning, budget, process, projects & execution across channels & audiences for B2B and B2C customers.
• In this role, you'll identify and pursue new opportunities across relevant touchpoints.
• You'll govern markets' media plans following agreed priorities.

Driving customer activation through meaningful brand content

• As the Brand Manager, you'll turn strategy into projects by choosing communication channels for campaigns. You'll coordinate high complexity projects within clear outcome, scope, budget, resources, and timing applying appropriate project management methodology.
• Monitor engagement metrics, present results, suggest improvements, and seek efficiency through industry standards and market experiences.
• You will incorporate standard methodologies for local implementation by trans-creating messages, toolboxes, and global initiatives.

Agency management & content production

• Manage supplier relationships and contracts to build partnerships for effective business support.

Content performance management

• You'll continuously assess and monitor brand and product communications efficiency (content, event, etc.) to optimize awareness, acquisition, and retention, and NPS.

Stakeholder & team management

• You'll maintain strong and effective relationships with the regional teams, project owners, and markets by proactively managing stakeholders' expectations and ensuring transparent and quality communication. You'll be also leading your own team to achieve performance and development goals.

Budget & process control

• You'll be responsible for managing budget cycles to ensure delivery within budget and propose budget needs where necessary.

Legal & corporate framework

• Work with the legal team to ensure brand activities align with PMI policies and local laws. Understand major Legal and corporate issues.

Skills, Experience and Proficiencies Required

• You will have ideally 5 - 7 years' experience in brand management or communications with digital marketing expertise!
• You are someone who has experience in content management, media plan governance, digital marketing, and audience segmentation.
• A strong understanding of consumer journey.
• Ability to mentor and develop capabilities and behaviors.
• Good attention to detail, alongside strong communication skills.
• Ability to adjust quickly and engage people at all levels.
• You have experience with budget and agency management.

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

PMI is committed to ensuring that all of our employees feel welcome and feel that they belong and can thrive with us. We have a number of internal networks that are inclusive and open for anyone to join, including EMBRACE our Race and Ethnicity network, STRIPES our LGBTQ+ network and WIN our women's network. We're also extremely proud to be the first global company to be awarded Equal Salary Certification.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.