Senior Brand Manager: Brand Relaunch & Growth Lead

Better Placed; West Midlands; On-site; GBP 60,000 - 90,000; Full time

Job summary

Better Placed is seeking a Senior Brand Manager to own a brand about to be relaunched, with autonomy to shape strategy and bring ideas to life. You will work in a high-growth FMCG environment, collaborating across Sales, Commercial, Insights and Innovation to drive a compelling brand plan.

This role requires a hands-on, entrepreneurial mindset, strong cross-functional leadership, and a passion for turning consumer insights into growth across the full marketing mix.

Qualifications

• Strong FMCG brand marketing experience at Brand Manager / Senior Brand Manager level.
• Experience developing and executing brand strategy, not just campaigns.
• Commercial marketer who understands how brands drive consumer demand and business growth.

Responsibilities

• Own the brand strategy, positioning and growth agenda.
• Relaunch a brand from scratch and build its next chapter.
• Translate consumer insights into a compelling brand plan and activation.

Skills

FMCG brand marketing

Brand management

Commercial mindset

Project management

Stakeholder management

Agency management

Strategic thinking

Job description

Better Placed is seeking a Senior Brand Manager to own a brand about to be relaunched, with autonomy to shape strategy and bring ideas to life. You will work in a high-growth FMCG environment, collaborating across Sales, Commercial, Insights and Innovation to drive a compelling brand plan.

This role requires a hands-on, entrepreneurial mindset, strong cross-functional leadership, and a passion for turning consumer insights into growth across the full marketing mix.