Senior Brand Manager: Growth Strategy & Innovation Lead

Henderson Brown Recruitment; Moulton; Hybrid; GBP 36,000 - 60,000; Full time

Benefits offered by this job

Car allowance

10% bonus

Pension match

Birthday off

Job summary

Henderson Brown Recruitment is seeking a Senior Brand Manager to own one or more brands within a fast-growing FMCG food portfolio. You will shape the long-term brand vision, growth strategy and annual plans to drive profitability.

You’ll lead innovation, channel investment and cross-functional delivery, with a direct report and strong influence on senior stakeholders over the next 3–5 years. Hybrid in Northamptonshire.

Qualifications

• Brand management experience within FMCG, food, drink or a related consumer sector.
• Strong experience developing brand strategies and commercially focused growth plans.
• Good understanding of consumer insight, brand performance and customer dynamics.
• Experience across innovation, brand activation and communications.

Responsibilities

• Lead the long-term strategy and annual planning for assigned brands.
• Identify and develop opportunities to grow brand performance and profitability.
• Shape innovation and renovation pipelines from insight through to launch.
• Use consumer, customer and market insight to guide strategy and investment.
• Manage significant marketing investment with a clear focus on commercial return.
• Work cross-functionally to deliver brand plans and growth initiatives.
• Lead brand communications, activation and key agency relationships.
• Line management responsibility for one direct report.
• Influence senior stakeholders and contribute to wider business planning.

Skills

Brand management

FMCG experience

Growth planning

Stakeholder management

Job description

Henderson Brown Recruitment is seeking a Senior Brand Manager to own one or more brands within a fast-growing FMCG food portfolio. You will shape the long-term brand vision, growth strategy and annual plans to drive profitability.

You’ll lead innovation, channel investment and cross-functional delivery, with a direct report and strong influence on senior stakeholders over the next 3–5 years. Hybrid in Northamptonshire.