Senior Brand Manager

Saputo, Inc.; Weybridge; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Annual bonus scheme

Private Health Care

Pension contributions

Life assurance

Job summary

Saputo in Weybridge is seeking a Senior Brand Manager to lead Frylight and Oils portfolio growth. You will own the brand strategy, work with major UK retailers and internal teams to shape category stories and shopper engagement.

This role requires consumer obsession, strategic drive and an ability to deliver ambitious growth plans. The position is based at Weybridge with hybrid work options (up to one day remote) and four days on-site, Monday to Friday, 37 hours per week.

Qualifications

• FMCG marketing experience at Senior Brand Manager level.
• Track record of delivering brand growth through strategic planning and execution.
• Experience managing well-established consumer brands within a competitive category.
• Strong commercial and financial acumen, including budgets and performance delivery.
• Strong project management with multiple workstreams and excellent communication.

Responsibilities

• Lead long-term strategy and growth for Frylight and Oils portfolio.
• Develop insight-led 1-3 year brand plans driving sustainable growth.
• Own brand performance including market share, profitability, and A&P.
• Identify opportunities to strengthen competitive advantage and growth.
• Oversee integrated campaigns across OOH, social, PR and shopper.
• Manage agencies and develop partnerships for co-marketing and innovation.

Skills

FMCG marketing

Brand growth

Marketing planning

Budget management

Project management

Communication

Stakeholder engagement

Data analysis

Job description

At Saputo, we bring good to the table by making high-quality products, investing in our people, and supporting communities around the world . As a top 10 global dairy processor, we value contributions that matter and strive to foster an inclusive, growth-driven work environment. Ready to bring your best?We're looking for a passionate, commercially minded and driven Senior Brand Manager to lead the growth of our iconic Frylight brand and Private Label Oils portfolio.Frylight is the UK's No.1 Spray Oil brand, holding more than 50% market share and remaining one of the most recognised names in the category. With over 30 years of heritage, strong brand awareness and significant untapped growth potential, this is a rare opportunity to take ownership of a market-leading brand at a pivotal stage in its evolution. As the lead marketer for Frylight, you will play a central role in shaping the future of the brand. From driving household penetration to unlocking new usage occasions and innovation opportunities, you'll be responsible for delivering ambitious long-term growth plans.This is far more than a traditional brand management role. You'll be highly visible across the business working closely with major UK retailers and internal teams to develop compelling category stories, influence customer plans and build stronger shopper engagement. We're seeking someone who can bring fresh thinking, consumer obsession and strategic drive. As the brand owner of the Oils portfolio, you'll be responsible for shaping portfolio strategy, driving performance, developing innovative growth plans and creating integrated campaigns including out of home, social, PR and partnerships. You'll be equally comfortable analysing market data, presenting to customers and spotting the next consumer trend before it reaches the mainstream.If you're a foodie at heart, thrive in a fast-paced FMCG environment and love building brands that consumers genuinely connect with, we'd love to hear from you.This role is based at our Weybridge office, with the flexibility to work from home up to one day per week, subject to business requirements. Candidates must be able to work onsite a minimum of four days per week.Working hours: Monday to Friday, 37 hours per week.YOU’LL MAKE CONTRIBUTIONS THAT MATTER BY…Leading the long-term strategy and growth agenda for Frylight and the wider Oils portfolioDeveloping and delivering insight-led 1-3 year brand plans that drive sustainable commercial growthOwning brand performance, including market share, profitability and A&P investment.Identifying consumer and market opportunities that strengthen competitive advantage and unlock growthLeading the execution of integrated marketing campaigns across out of home, social, PR and shopperManaging agency partners to ensure best-in-class creative, packaging and media executionBuilding strategic partnerships with complementary brands to unlock co-marketing and innovation opportunitiesBuilding compelling customer propositions and supporting category development initiativesDriving innovation and renovation projects from concept through to launchCollaborating closely with Commercial, Shopper Marketing, Category, Supply Chain, Finance and Innovation teams to deliver business objectivesChampioning product quality and ensuring a consistent brand experience across all consumer touchpointsInfluencing and engaging stakeholders at all levels to drive alignment, pace and successful executionYOU’RE BEST SUITED FOR THE ROLE IF YOU HAVE…FMCG marketing experience operating at Senior Brand Manager levelA strong track record of delivering brand growth through strategic marketing planning and executionExperience managing well-established consumer brands within a highly competitive categoryStrong commercial and financial acumen, including experience managing budgets and performance deliveryStrong project management skills, with the ability to manage multiple workstreams simultaneouslyExcellent communication and presentation skills, with the ability to build credibility and drive engagementA passion for brands, consumers and the food categoryA growth mindset and desire to continuously improveWE SUPPORT AND CARE FOR OUR EMPLOYEES BY PROVIDING YOU WITH…Annual bonus scheme (paid quarterly)Enhanced employer pension contributionsPrivate Health CareHealth cash plan - claim money back towards essential healthcare such as dental, eye care etc.25 holidays + 8 bank holidaysInclusive working environmentOpportunities for progression within the UK and overseasAccess to Thrive 24-hours a day - a leading and NHS clinically approved app which focuses on general wellbeingLife assurance up to 4 x contractual paySubsidised staff restaurantFree, onsite parkingOne paid workday a year to volunteer for a local community or charitable institutions of your choiceOpportunity to swap traditional UK holidays for dates significant to your cultural and religious beliefsDiscounted branded productsMy Staff Shop - access to exclusive benefits, free advice and savings - providing great discounts from thousands of the UKs largest retailers & service providers.#SDUK2026We support employment equity. Saputo strives to embed diversity and inclusion in its operations and invites candidates from all horizons to join our team.To enable you to bring your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process.Agencies - Thank you for your interest in working with Saputo Dairy UK. We have a PSL who will be supporting us if needed. We do not pay fees or acknowledge any CV’s supplied to Saputo Dairy UK unless you have been briefed on the role by a member of the Talent Acquisition Team.In the UK, Saputo is a producer of leading British food brands and value-added ingredients. We manufacture a range of cheeses, dairy spreads, and dairy-free products, with a portfolio of well-loved brands including Cathedral City, Clover, Country Life, Frylight and Wensleydale.Whether your expertise lies in manufacturing, operations, supply chain, sales, quality assurance, or in any other function, your role is integral to our success.You will make contributions that matter, all while working alongside colleagues who genuinely care about your success and who will roll up their sleeves to help.