Senior Brand Manager

Travelodge Hotels Limited; Thame; Hybrid; GBP 80,000 - 100,000; Full time

Benefits offered by this job

50% personal hotel discount

25 days’ holiday plus bank holidays

Contributory pension scheme

Learning and development programs

20+ days holiday plus bank holidays

Job summary

A leading hotel brand in the UK seeks a Senior Brand Manager to drive brand strategy and oversee multi-channel communications. The role combines customer insights with creative campaigns to engage diverse segments. The ideal candidate has extensive multi-channel marketing experience, strong creative judgement, and proven leadership skills. This position offers hybrid working, personal hotel discounts, and development opportunities.

Qualifications

• Extensive experience in customer-focused, multi-site environments.
• Proven experience in integrated campaigns across various channels.
• Excellent copywriting skills.
• Strategic and data-driven with strong commercial acumen.
• Hands-on, collaborative, and able to manage multiple work streams and stakeholders.
• Experience managing agencies and suppliers; able to develop people.

Responsibilities

• Translate customer insights into strategies.
• Develop annual brand communications calendar.
• Lead product launches and integrated campaigns.
• Manage brand performance and competitor activity.
• Lead brand marketing support for initiatives including new propositions and innovation.
• Manage internal brand guardianship and ensure consistency across channels.
• Monitor brand performance and competitor activity to inform strategy and optimize results.
• Coach and manage direct reports, and lead agency partnerships for quality and value.
• Oversee the brand marketing budget and drive value across spend.

Skills

Multi-channel marketing experience

Leading brand strategy

Creative judgement

Commercial acumen

Managing agencies

Data-driven decision-making

Job description

Shape the next chapter of one of the UK’s most iconic brands.

Are you a strategic, creative and commercially minded brand leader looking to make a big impact? At Travelodge, we’re on a mission to evolve our brand and customer experience – and we’re looking for a Senior Brand Manager to help drive that change.

The Role

This is a high-impact role at the heart of our Brand & Marketing team, with broad scope and real influence. As Senior Brand Manager, you’ll lead the development and execution of our brand strategy and multi-channel communications, ensuring consistency, relevance, and differentiation across all customer and colleague touchpoints.

You’ll work closely with cross-functional teams – including Product & Proposition, Digital, PR and internal Comms – and manage multiple agency partners to bring our brand to life across ATL, digital, social, and in-hotel channels. You’ll also play a hands-on role in key business initiatives, from launching new propositions to leading creative campaigns and driving our social media strategy.

What you’ll be doing:

• Translate customer insights into actionable strategies and compelling brand stories
• Develop and lead our annual brand communications calendar across digital, ATL, PR and social
• Create and deliver integrated campaigns and product launches that resonate with diverse customer segments
• Own and evolve our social media strategy to build engagement and advocacy
• Lead brand marketing support for key initiatives including new product launches, proposition development and innovation
• Manage internal brand guardianship and ensure consistency across all channels
• Monitor brand performance and competitor activity to inform strategy and optimise results
• Coach and manage direct reports, and lead agency partnerships to ensure creative excellence and delivery
• Oversee the brand marketing budget and drive value across spend

Why Travelodge?

We’re a brand on the move. With over 600 hotels across the UK, Travelodge is a well known household name – but we’re not standing still. We’re investing in our product and our brand. You’ll be part of a team that’s passionate about making Travelodge the hotel of choice.

We believe in being inclusive, collaborative, and bold. We want people to bring their full selves to work – and thrive. Our Better Me wellbeing programme and learning culture are just part of how we support our colleagues to grow and succeed.

What We’re Looking For

• Extensive experience in multi-channel marketing experience in fast-paced, customer-focused, multi-site environments
• Proven experience in leading brand strategy and integrated campaigns across ATL, digital, social and PR
• Excellent creative judgement and copywriting skills – you know what good looks like and how to get there
• Strategic and data-driven, with strong commercial acumen
• Hands-on, collaborative, and comfortable managing multiple work streams and stakeholders
• Confident managing agencies and suppliers, with a track record of delivering quality and value
• Experience managing and developing people
• Comfortable working in a dynamic, fast-changing environment – calm under pressure and solutions-focused

What You’ll Get in Return

• Hybrid working: minimum 60% in office (more if you choose!)
• 50% personal hotel discount + Friends & Family rates
• 25 days’ holiday + bank holidays (increasing with service)
• Contributory pension scheme
• Learning and development