Senior Brand Manager

JAC Recruitment (UK) Ltd.; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to oversee national brand management and drive sales growth. This pivotal role involves analyzing market data, executing marketing strategies, and ensuring brand loyalty and awareness. The ideal candidate will have a strong background in brand management, with a keen ability to analyze consumer insights and market trends. Join a dynamic team where your strategic vision will help shape the future of the brand and contribute to its success in a competitive market.

Qualifications

• Experience managing a national brand in similar industries.
• Strong analytical skills to interpret sales and consumer data.

Responsibilities

• Manage total brand sales and profit while maximizing brand equity.
• Analyze data to develop and execute effective marketing strategies.

Skills

Brand Management

Data Analysis

Marketing Strategy

Consumer Research

Education

Bachelor's Degree in Marketing or Business

Job description

Overview

The Senior Brand Manager is responsible for managing the national brand, maximizing sales, profit, and brand equity, including brand loyalty, awareness, and quality perception.

Duties of the Senior Brand Manager

1. Responsible for total brand sales and profit.
2. Analyze all necessary data, such as POS data, consumer research data, and sales data, to develop the brand (marketing) strategy.
3. Execute marketing strategy and ensure it is implemented as planned.
4. Review and analyze marketing strategies promptly to understand the current situation and identify what works and what doesn’t.
5. Develop revised action plans based on previous marketing strategy analyses.
6. Analyze market gaps for potential new product development.
7. Handle customer information inquiries.
8. Manage brand pages on the company website.
9. Conduct regular store checks to ensure promotional compliance.

Background of the Senior Brand Manager

• Previous experience managing a national brand in similar industries.
• Industry knowledge (Pharmacy, Grocery, and Discounters) is preferred but not essential.

We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.

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