Senior Brand Manager

Advocate Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A renowned recruitment partner in the UK is seeking a Marketing Lead to shape the marketing strategy for a prestigious wine brand portfolio. This role involves leading brand activities, managing budgets, and aligning with global strategies. Ideal candidates will have experience in the wine or drinks sector, creativity, and a proactive approach. This is a remote position with occasional travel to France.

Qualifications

• Experienced marketer with a background in wine or premium lifestyle brands.
• Creative and commercially astute with strong market understanding.
• Independent and proactive, thriving in a lean setup.

Responsibilities

• Lead brand and marketing activity across the Famille Perrin portfolio.
• Develop tailored UK brand plans in alignment with global strategies.
• Manage campaigns, events, and activations creatively and effectively.
• Oversee marketing budgets and agency relationships.

Skills

Marketing experience

Knowledge of wine/drinks sector

Creativity

Commercial acumen

Understanding of UK market dynamics

Job description

Remote (UK-based) – occasional travel to France

Do you want to shape the UK presence of one of the world’s most admired premium wine families?

Are you an independent, commercially minded marketer ready to build something from the ground up?

The Advocate Group is proud to be partnering with Famille Perrin – the fifth-generation French wine group behind La Vieille Ferme, Miraval and Château de Beaucastel. With over a century of heritage and a portfolio recognised globally, the UK business is entering an exciting phase of growth, and this newly created role offers the chance to shape how these iconic brands are brought to life across the market.

The Role

• Lead all UK brand and marketing activity across the full Famille Perrin portfolio.
• Develop and execute tailored UK brand plans, working closely with the French marketing team to align global vision with local activation.
• Manage campaigns, events, and activations – from premium on-trade experiences to consumer and experiential campaigns.
• Oversee marketing budgets, agency relationships, and day-to-day delivery with a hands‑on, creative approach.
• Bring fresh ideas, drive consistency, and help build a more structured, long‑term marketing function for future growth.

About You

• Experienced, confident marketer with a background in wine, drinks, or premium lifestyle brands.
• Creative and commercially astute, with a strong understanding of UK market dynamics.
• Independent and proactive – thrives in a lean, entrepreneurial setup where you can make a real impact.
• Passionate about storytelling, craftsmanship, and building brands with authenticity and heritage.

If you’re excited by the idea of creating something new and helping a globally respected family brand write its next UK chapter, we’d love to hear from you.

Advocate Group is the sole and exclusive talent partner for Famille Perrin UK. All direct or third party applicants will be forwarded to Advocate Group for processing.

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

Email: [e-mail]

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.