Senior Campaign Operations Manager
Carwow
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Benefits offered by this job
Job summary
Carwow is seeking a Senior Campaign Operations Manager to split time between delivering high-impact campaigns and optimising ad tech and data workflows. You’ll own end-to-end campaign delivery across Carwow Studio brands, ensuring launches are accurate, on time and meet KPIs.
In parallel, you’ll lead ad tech initiatives, troubleshoot serving, tracking and data discrepancies, and partner with Product, Engineering and Data teams to build automated reporting.
Qualifications
- Proven track record delivering digital campaigns in publishers, media owners, agencies or ad tech.
- Strong hands-on knowledge of Google Ad Manager and formats (video, display, HTML5).
- Confidence troubleshooting across ad serving, rendering, tracking, and reporting data.
- Solid understanding of programmatic advertising, yield management and optimisation.
- Experience leading ad tech or data projects and integrations.
- Strong analytical skills to turn data into insights.
Responsibilities
- Own end-to-end delivery of advertising campaigns across Carwow Studio brands.
- Ensure campaigns launch on time and hit KPIs.
- Lead optimisation with internal teams and clients.
- Be the go-to expert for ad tech, data and integrations.
- Maintain accurate data flows and reporting.
- Identify opportunities to extend campaigns and add value.
Skills
Tools
Job description
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
The Campaign Operations team sits at the heart of Carwow’s OEM and Media business. We turn ambitious commercial ideas into high-quality digital advertising campaigns that deliver strong results for our clients and meaningful revenue for Carwow.
We work closely with Sales, Product, Data, Marketing, Engineering, editorial and external partners to deliver campaigns across Carwow’s automotive media portfolio. Our mission is to make campaign delivery accurate, efficient and scalable while continuously improving how we work through better processes, technology and innovation.
As a Senior Campaign Operations Manager, your role will be split roughly equally between two areas: campaign delivery, and ad tech.
Campaign delivery (around 50%): You’ll own the delivery and optimisation of client advertising campaigns across Carwow Studio brands and Carwow. You’ll make sure campaigns launch accurately, perform against their KPIs and give clients an excellent experience after the sale.
Ad tech and data (around 50%): You’ll be the team’s go-to expert for our advertising technology and campaign data. You’ll lead the troubleshooting of ad serving, creative rendering, tracking and data discrepancy issues. You’ll also maintain and improve our ad tech setup and the data flows that power our reporting. Working with Product, Engineering and Data teams, you’ll help develop and integrate new tools, features and automated reporting.
Success in this role means consistently delivering high-quality campaigns while building a reliable, efficient and scalable ad tech and data foundation for Campaign Operations. The role offers a clear path to progress to IC4 Campaign Operations Specialist.
- Own the end-to-end delivery of advertising campaigns across channels, from planning and setup through to optimisation, reporting and post-campaign analysis.
- Ensure campaigns are implemented accurately, launched on time and delivered in line with agreed objectives and KPIs.
- Monitor performance and lead optimisation with internal teams and clients to meet and exceed campaign KPIs.
- Act as the primary point of contact for clients after the sale, covering campaign performance and technical questions.
- Produce high-quality reports and post-campaign analysis decks, and present findings and recommendations to internal stakeholders and clients.
- Identify commercial opportunities, such as upweights, extensions and optimisations, that deliver additional value for clients and Carwow.
- Proactively troubleshoot technical issues across ad serving platforms, creative rendering, campaign tracking and data, minimising delivery and revenue risk.
- Lead ad tech projects, including implementing new tools, resolving ad server and reporting discrepancies and managing technical integrations.
- Maintain and improve our ad tech setup and the data flows behind campaign reporting, ensuring accuracy across internal and third-party sources.
- Partner with Product, Engineering and Data teams to develop and integrate new ad tech features, tools and automated reporting.
- Drive the adoption of automation, AI and new technology across Campaign Operations while maintaining strong quality-control standards.
- Continuously review processes to improve efficiency, accuracy and scalability, and share ad tech and data knowledge across the team.
Proven experience managing and delivering digital advertising campaigns within a publisher, media owner, agency or ad tech environment.
- Strong hands‑on knowledge of Google Ad Manager, and experience with a range of creative formats including video, display and HTML5.
- Confidence troubleshooting technical issues across ad serving, creative rendering, tracking and reporting data.
- A solid understanding of programmatic advertising, yield management and optimisation techniques.
- Experience leading or contributing to ad tech or data projects, such as implementing new tools, resolving discrepancies or managing technical integrations.
- Strong analytical skills, with the ability to work across multiple data sources and turn campaign data into clear insights and recommendations.
- Excellent organisational skills, with the ability to manage multiple campaigns, projects, stakeholders and deadlines at the same time.
- Strong attention to detail and a commitment to accurate, high-quality work in setup, troubleshooting and reporting.
- Confident communication and stakeholder‑management skills, with the ability to explain campaign performance and technical issues clearly to both technical and non‑technical audiences.
- A commercially minded, collaborative approach and a genuine interest in improving processes through technology, data, automation and AI.
- Experience in the automotive, publishing or digital media industry.
- Certifications in Google Ad Manager, Google Ads, programmatic platforms or other ad tech tools.
- Experience with data and reporting tools such as BigQuery, SQL, Looker or similar.
- Knowledge of paid social, YouTube, off-site display or demand‑generation and lead‑generation campaigns.
- Familiarity with platforms such as DV360, Meta Ads Manager, Salesforce, Driftrock or audience‑management platforms.
- Previous involvement in process‑improvement, automation or AI projects.
Campaign Operations is a fast‑paced, high‑pressure environment, with responsibility for delivering commercially important campaigns against tight deadlines and changing priorities.
You’ll need to be comfortable managing multiple campaigns, taking ownership and proactively identifying potential issues before they affect delivery. You’ll also work closely with different teams to find solutions and should be motivated to challenge and improve existing ways of working not simply follow established processes.
- Introductory call with our Talent team
- Online interview with the Hiring Manager
- In‑person presentation interview
- Values Interview
- Hybrid working (2 days working from home)
- Competitive salary
- Matched pension contributions
- Share options - when we thrive, so do you!
- Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Enhanced holiday package, plus Bank Holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house - because moving is hard enough without work!
- For your third year anniversary, get 30 days of annual leave per year
- For your tenth year anniversary, get 35 days of annual leave per year
- Option to buy 3 extra days of holiday per year
- The option to work from abroad up to 4 weeks
- Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Up to £500/€550 home office allowance for that massage chair you’ve been talking about
- Generous learning and development budget to help you master your craft
- Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
- Refer a friend, get paid. Repeat for infinite money
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
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