Senior Brand Creative Director

Mamas & Papas; Huddersfield; On-site; GBP 100,000 - 140,000; Full time

Job summary

Mamas & Papas is seeking an experienced Head of Creative to lead brand storytelling, elevate the omni‑channel experience, and sharpen how the brand shows up across every touchpoint. This is a hands‑on senior leadership role at a household name undergoing growth.

You will build an in‑house creative function, partner with marketing and product teams, direct external agencies, and drive efficiency and impact through data‑driven creative.

Qualifications

• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).
• Strong background in brand led, lifestyle, or product driven businesses with a physical retail presence.
• Demonstrated ability to build and maintain a consistent brand across multiple touchpoints.
• Proven experience creating effective content for Organic Social, Paid Social, Digital, Retail, and omni channel environments.
• Expertise in art direction, photography, and visual storytelling.
• Ability to translate brand and commercial strategy into high quality creative output.
• Experience working cross functionally with marketing, brand, product, and channel teams.
• Confident leading and directing external agencies and creative partners.
• Experience building or evolving in house creative or content teams (highly advantageous).

Responsibilities

• Shape and evolve the brand's creative vision, ensuring a distinctive and consistent experience across all customer touchpoints.
• Lead the development of impactful brand and product campaigns that drive awareness, engagement, and commercial performance.
• Create compelling creative concepts and storytelling that bring product propositions and category strategies to life.
• Build and lead an in-house creative and content function, introducing scalable processes, tools, and ways of working.
• Champion creative excellence and brand consistency across digital, retail, CRM, social, wholesale, and marketing channels.
• Direct external agencies, campaign shoots, and content production to deliver high-quality, on-brand creative.
• Use customer insight and performance data to continually optimise creative effectiveness and campaign outcomes.
• Collaborate closely with Product, Marketing, Digital, Retail, and Commercial teams to ensure creative supports business priorities and customer needs.
• Act as the guardian of the brand, setting standards and inspiring best-in-class creative execution across the business.
• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).

Skills

Senior creative leader

Brand led

Art direction

Visual storytelling

Cross-functional collaboration

External agencies management

Brand consistency

Content strategy

Campaign leadership

Job description

Mamas & Papas is seeking an experienced Head of Creative to lead brand storytelling, elevate the omni‑channel experience, and sharpen how the brand shows up across every touchpoint. This is a hands‑on senior leadership role at a household name undergoing growth.

You will build an in‑house creative function, partner with marketing and product teams, direct external agencies, and drive efficiency and impact through data‑driven creative.